If you’ve been paying attention at all over the last few years, you already know that if your business isn’t utilizing video marketing, it’s going to be left in the dust.

But if your videos miss the mark, you might be shooting yourself in the foot. Bad videos send the wrong message, sending your clients running. In fact, bad video marketing might be worse than no video marketing.

If you want to stay on top of the game, you need to pay attention to these video marketing trends.

Decreasing Costs Means More Access

Once upon a time, if you wanted to create video content worth watching, you needed to shell out tens of thousands of dollars for quality equipment.

Over the last several years, however, that technology has become more accessible. Even the iPhone 6 was capable of 4K video, and quality has only increased.

But more access means more competition. While you’re able to create better videos for cheaper, so is every other company.

If you want to stay a step ahead, you need to make the best videos you can. Don’t go with the cheapest option.

Hiring a professional for your video marketing while all of your competitors are just hitting record on their iPhones can give you a clear and obvious edge.

Vertical Videos

For years, it was practically a rule that video should be filmed in landscape mode. After all, movies and TV shows are filmed in 16:9, so shouldn’t your video content?

However, the way we view video has changed. More and more people are using their smartphones to view video content, and since they’re already scrolling with their screens vertically, meet them where they are.

Perhaps the biggest factor in this change is Instagram stories, which absolutely exploded last year. Stories also lead to more impressions, so keep that in mind when you work with your video marketing firm.

Don’t Rely on Sound

Facebook has become one of the largest video platforms on the web. It makes sense, considering that most of your customers are already there.

But data has shown that 85% of Facebook users watch videos without sound.

This doesn’t mean you can upload videos with terrible sound quality, but it does mean you should consider making your videos just as impactful without audio.

Consider adding subtitles, animations, or other text so your video can make its point without being unmuted.

Authenticity > Spectacle

Conventional wisdom tells us that a big-budget video shot on expensive equipment and lots of cuts will always outshine a small DIY video shot on a smartphone.

But today’s consumers crave authenticity. And sometimes, big-budget video marketing communicates a sort of phoniness—especially when someone like Matthew McConaughey comes in to talk about the product.

Instead, put the real faces of the company in your videos. Put your in-house team in front of the camera. Don’t hide from imperfections. It might not fly in Hollywood, but it will show your customers that you’re the real deal.

Stay on Top of the Game with These Video Marketing Trends

Video marketing is no longer just a bonus item in your marketing plan.

It’s a necessity.

Following these video marketing trends can help you stay a step ahead of your competitors, getting customers’ attention and generating more leads.

But if you need a helping hand, contact us. We’d love to help you create the most successful video marketing content possible.