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Optimizing a website and marketing online are essential these days if business owners want their websites to be easily seen by potential customers. When it comes to properly marketing websites, video marketing is one of the top techniques to use. This can help a business gain an incredibly high return on their investment as videos are favored by search engines and are shared and viewed far more often than text content. They can even double the potential click-through rates and help impact buying decisions. Video marketing is surging in popularity due to many studies showing just how effective it is.