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Imagine this… You are tasked with overseeing the redesign of your company’s new website. You assemble a team, develop a timeline, and project manage like no one has ever project managed before. You create a wish list of design assets and functionalities and empower your content team to create copy far punchier than anything your competitors are writing. You A/B test with the best of them until you’ve got a responsive, search engine optimized, sleekly designed site that you’re ready to go to war with. And then you launch. And then you wait. And then the data comes in. Bounce