Because Your
Story Matters
In today’s fast-paced and highly competitive food and beverage industry, restaurant and bar owners need to have a solid marketing strategy to succeed. One of the most effective ways to stand out in a crowded market is through the use of high-quality videos. With more and more consumers turning to digital platforms to research and engage with brands, video production has become an essential tool for businesses looking to promote their food and beverage offerings.
Professional videos are crucial for the food and beverage industry, effectively showcasing the ambiance, culinary experiences, and unique offerings of restaurants, bars, and cafes. They capture the essence of dining environments and the sensory details of food preparation, making them a key marketing tool that entices viewers and enhances online presence. For cooking shows, these videos demonstrate cooking techniques and dishes in an engaging way, allowing chefs to connect personally with their audience. Overall, high-quality video content helps these businesses stand out by conveying the multisensory appeal of their offerings, driving customer engagement and attracting more visitors.
For restaurants and cafes, videos can showcase the dining environment, menu items, and the unique culinary experiences they offer. This not only entices potential customers by previewing what they can expect but also highlights the establishment’s atmosphere, whether it’s cozy, upscale, or eclectic. Similarly, bars can use video to demonstrate their vibrant nightlife, specialty cocktails, and live entertainment, creating a compelling visual invitation to patrons.
BUSINESS VERTICALS
Videos to Tell your Stories and
Captivate your audience
Bada Bean Cawfee
When Bada Bean approached us to help them sell their CAWFEE online we knew we were up for the challenge. Unfortunately for them, they were about to open 3 locations around the New Jersey area and could not due to the pandemic and needed a creative way to keep an income coming in.
We were able to successfully get them over 1 million views in a 3 month period using targeted Facebook Ads. Using a combination of humor, parody and a whimsical take on “mafia hitman” mentality we were off to the races and they became overnight Facebook stars!
Asbury Park Roastery
We were thrilled to work with the company that has deliciously caffeinated us through so many early morning creative meetings, and thankful that they kept it local in hiring us as their New Jersey video production partner. Our goal with this video was to capture the freshness of the ingredients, highlight some of the quirky Asbury atmosphere, and showcase the care and focus that goes into creating an outrageously good cup of coffee. We paired clean and simplistic imagery with a retro song and a fun font to encapsulate the culture in which Asbury Park Roastery was born. We wanted to show the entire coffee making process – from roasting to pouring – to showcase the amount of effort and detail that goes into producing a single cup of Asbury’s finest coffee.
Purple Glaze Doughnuts
WHEN WE FIRST MET WESLEY AND JACKIE, THE OWNERS OF PURPLE GLAZE DONUTS, WE KNEW WE WERE IN FOR SOMETHING SPECIAL. What came out of those fryers was nothing short of spherical sorcery. Metal-inspired donuts, donuts with pork roll? All of this exists at Purple Glaze. Just remember to bring the hunger and the stretch-waisted pants because this place will blow your mind and your diet. And it will be WORTH IT.
WHY OUR CLIENTS LOVE OUR VIDEOS
Videos can be used to showcase a restaurant’s menu, atmosphere, and overall experience, giving potential customers a glimpse into what they can expect. According to recent statistics, 64% of consumers are more likely to make a purchase after watching a video about a product or service. Additionally, 92% of mobile video viewers share videos with others, making video content highly shareable and increasing the reach of a restaurant’s marketing efforts.
Furthermore, video production experts can also help food & beverage brands to establish a connection with their audience by sharing their story and values. According to a recent survey, 84% of consumers said that they have been convinced to make a purchase after watching a brand’s video. By using videos to showcase their unique selling points, values, and behind-the-scenes footage of their kitchen or brewing process, food and beverage brands can differentiate themselves from competitors and establish a deeper connection with their audience.
