Blog Tag | Video Production Company

Revolutionizing Healthcare Recruitment: The Strategic Role of Video Production

Recruiting top talent in healthcare, be it doctors, nurses, or support staff, is more challenging than ever in today’s competitive job market. Healthcare institutions not only compete for patients but also for skilled professionals who are in high demand across the globe. Video production offers a dynamic and compelling tool for these institutions to showcase their environment, culture, and unique advantages. Here’s why video is becoming indispensable in the recruitment of healthcare professionals and how it can significantly enhance recruitment strategies. Why Use Video for Healthcare Recruitment? ● Showcasing the Workplace Environment: A video allows potential candidates to visually experience the working environment, the dynamics of the team, and the facilities where they might be working. This firsthand glimpse can be far more persuasive and informative than photos or written descriptions. ● Highlighting Organizational Culture: Culture is a crucial factor in a candidate’s decision-making process. Videos can effectively convey the institution’s values, the vibrancy of its staff, and its commitment to patient care and employee welfare, providing a genuine insight into the day-to-day operations and atmosphere. ● Enhancing Job Descriptions: Traditional text-based job descriptions are necessary but not always engaging. A video can bring these descriptions to life, providing clear insights into the roles, expectations, and potential impact candidates can have within the organization. ● Building Emotional Connections: Videos have the unique ability to evoke emotions through storytelling. By sharing stories of successful staff members, patient interactions, and community involvement, healthcare facilities can connect emotionally with potential applicants, making the institution more attractive. Key Components of Effective Recruitment Videos ● Authenticity: The most effective recruitment videos are those that feel authentic. They should reflect the true spirit and day-to-day reality of working at the institution. Scripted scenes and over-polishing can detract from the authenticity, making the video feel more like an advertisement and less like an invitation to join a professional family. ● Testimonials from Current Employees: Hearing directly from current doctors, nurses, and other staff members about their experiences gives authenticity and credibility to the recruitment message. These testimonials should address career development opportunities, work-life balance, and what makes the institution unique. ● Clear Calls to Action: Every recruitment video should have a clear call to action. This might be an invitation to apply for a job, visit the careers page, or contact the HR department for more information. Make sure this information is easy to find and act upon. ● Professional Quality: While the content of the video is paramount, the quality of the video itself also matters significantly. Professional video production ensures high-quality visuals and audio, which reflect the professionalism of the institution and help in attracting high-caliber candidates. Strategies to Maximize the Impact of Recruitment Videos ● Leverage Multiple Platforms: To maximize reach, share your recruitment videos on platforms where potential candidates are likely to spend their time. This includes LinkedIn, medical professional networks, and the institution’s own website. ● Integrate into Job Listings: Embed videos directly into job listings to make them stand out. A compelling video can be the deciding factor for candidates choosing which jobs to apply for. ● Use at Career Fairs and Open Days: Videos can be a powerful tool at career fairs and open days, providing a consistent and engaging introduction to the institution for potential applicants. ● Track and Adapt: Utilize analytics to track how your videos are performing. See where viewers are coming from, how long they are watching, and what actions they take afterward. Use this data to refine and improve your recruitment video strategy. Conclusion In conclusion, video production is not just enhancing the way healthcare institutions engage with potential patients; it’s also transforming how they recruit the vital professionals who deliver care. By effectively using video, healthcare providers can not only fill positions but attract and retain the very best talent in a highly competitive field, ensuring a brighter future for their teams and the communities they serve.

September 5, 2024

Why Choosing the Right Video Production Company is Crucial for Restaurant and Bar Owners

In this competitive market, grabbing consumer’s attention is key. And what can be a better way than investing in top-tier video production? High-quality visuals can influence many customers. A top-notch video with greater sound quality and editing can showcase the ambiance, cuisine, and unique offerings enticingly. Therefore, restaurant and bar owners must understand the imperative of hiring the best NJ video production company to create compelling video content that sets their brand apart from the crowd. Capturing the Atmosphere: A top-class video can capture the whole ambiance and the real vibe of a restaurant or bar accurately. Through high-level cinematography, adequate lighting, and editing techniques, the creators can showcase the uniqueness of the atmosphere that sets the venue apart from others. Highlighting Culinary Offerings: Choosing a professional video production company, such as Postcreatives, can dramatically transform the way culinary creations and signature cocktails are presented to the world. In an era where visual appeal is paramount, the ability to capture the essence of food and drink through the lens becomes invaluable. Postcreatives excels in this art, employing a combination of close-up shots that highlight the intricate details of each dish and drink, alongside expert editing techniques that elevate the overall visual narrative. The impact of such high-quality, mouthwatering visuals cannot be understated. Studies have shown that videos of food and beverages significantly influence consumer behavior, with 75% of users visiting a restaurant’s website after viewing a video of their offerings. This is a testament to the power of expertly crafted visuals in making culinary creations not just seen, but felt by the viewer, igniting an undeniable craving and a sense of curiosity about the dining experience. Moreover, with the right angles, lighting, and presentation, these videos do more than just showcase a menu; they tell a story. They capture the passion behind each dish, the craftsmanship of every cocktail, and the ambiance of the dining environment, creating a holistic sensory experience that resonates with viewers. This strategic portrayal not only sets the stage for what customers can expect but also builds anticipation, making the offerings virtually irresistible. Engaging Storytelling: An enticing video goes beyond mere visuals; it tells a story that resonates with viewers. The best NJ video production companies like ours can engage and captivate audiences with compelling narratives. By weaving together footage of the interviews with staff, venue, and reviews from satisfied customers, we create a storyline that conveys the unique personality and identity of the restaurant or bar. In a competitive market, the differentiation often lies in how well a restaurant or bar can connect with potential customers before they even step through the door. Video content created by companies like Postcreatives offers a compelling way to make that connection, turning viewers into visitors and visitors into loyal customers. Building Brand Awareness: In this digitalization era, having a robust online presence is necessary for success, including restaurants and bars. High-quality videos help you do that. Postcreatives employ powerful marketing tools that enhance brand awareness and visibility. Whether shared on different social media platforms, published on the venue’s website, or used in ad campaigns, these videos can attract potential leads and generate buzz around your brand. In conclusion, high-quality videos with top-level editing techniques and the best sound quality are essential for restaurant and bar owners looking to attract customers. It is the most powerful marketing tool whether showcasing your offerings or building a strong brand presence. By capturing the venue’s ambiance, highlighting culinary creations, storytelling, and building brand awareness, the best video production companies like ours help entrepreneurs achieve their business goals and stand out in a competitive market. Contact us to attract more and more consumers to your place using digital platforms. We help research and engage with brands. Remember, video production has become essential for businesses looking to promote their food and beverage offerings.

April 8, 2024

Built to Honor – Postcreatives Gives Back!

Working with PulteGroup, along with their partners Operation FINALLY HOME, Postcreatives has recently completed work with the Built to Honor program—our proudest accomplishment yet. Over the course of a year, Postcreatives followed the story of Staff Sergeant Mario Murray, a retired United States Army Veteran, and his family as they were chosen to receive a mortgage free home courtesy of PulteGroup’s Built to Honor program.The Built to Honor program was started in 2013 with a simple goal: give disabled veterans and wounded warriors a place to live—mortgage free. After partnering with Operation FINALLY HOME, a nonprofit national organization dedicated to aiding wounded warriors when they return home from war, Built to Honor has become a huge success in more ways than one since it started. The program has helped over 30 veterans and their families to have a new start in brand new homes. PulteGroup decided that they wanted to capture the incredible story of one of their veterans. So Pulte asked Postcreatives, their exclusive video production company for the Northeast Corridor, to help tell this amazing story. Staff Sergeant Mario Murray joined the United States Army in 2005 after the death of his youngest brother, who was a Marine. During his service Staff Sergeant Murray served a tour in Afghanistan in 2011. During his tour, Murray lost 117 of his fellow veterans, whom Murray refers to as his ‘brothers and sisters.’ On one fateful day, Murray’s base was attacked; he received numerous physical injuries and suffers from PTSD. After a long recovery, Murray retired from the Army in March 2014. He received numerous awards for his service, including an Afghan Campaign medal, three Army Commendation medals, and a NATO medal. Staff Sergeant Murray and his family were chosen over other candidates to receive their mortgage free home through Built to Honor. On a day that they thought was supposed to be a round of interviews, the Murrays were surprised to learn that they had already been chosen for the program and were there to break ground on their brand new home. As the entire community came out to support them, the Murrays were overwhelmed by the outpouring of support and the amazing opportunity they had just received. Through the course of the next few months, Built to Honor, with the help of the community, Operation FINALLY HOME, and Postcreatives, completed the construction on the home. Finally, the Murrays were able to move into their new home on April 21, 2015. Although they had seen the progress of the home over the months it was being built, nothing was more meaningful to the Murrays than the messages of support the community had written on the frame of the home. Although the messages were covered by sheetrock when the home was complete, they make up the core and soul of what the home was built on; love. Now the Murrays have a brand new mortgage free home built just for them. Their gratitude to Built to Honor can only be matched by the gratitude that PulteGroup and Postcreatives have to Staff Sergeant Murray and those like him who sacrifice so much in the name of our country. “Tom and his crew are fantastic. They have a strong attention to detail to ensure every shot is perfect. I truly valued their creative thinking and input during the film production process. I highly recommend Postcreatives for your video production needs.” Valerie Dolenga, The Pulte Group In honor of all the veterans and soldiers who fight for our country every day, Postcreatives would like to thank you for your service; we are honored to have been a part of such an amazing program and hope to be a part of many more to come. Congratulations to Staff Sergeant Mario Murray and his family and thank you to our partners at Pulte Group for helping us to shine brighter on this special occasion.

December 22, 2023

Get More Views and Sales with Real Estate Videos

America is a mobile society. The days when a couple got married, bought a house, settled down, and raised a family without moving are long gone. The average worker in the U.S. can expect to move more than 10 times. While some moves may simply be across town, more are to completely new cities or states. Moving is a stressful time. A new job, coworkers, schools, doctors—the list goes on seemingly forever. At the top of the list is finding the right house to make a home. Every city has plenty of real estate agents to choose from to ease the process. However, not all agents utilize the best and most modern techniques. House hunting trips are popular but expensive. Cramming 25 home visits into one day is not only exhausting, but confusing. After a while they tend to blend together in your memory. Repeated calls to the real estate agent can help sort them out, but it will still be difficult to select the final candidates after one or two frenzied days of searching. Why go on multiple home visits in one day when you can tour homes by Pulte from your computer? https://vimeo.com/146645607/6797b7a2d8 The Limitations of Photos Photographs help to keep each home distinct and separate but, unless time and skill are employed by professional photographers, they tend to be grainy, poorly lighted, and typically show only a few aspect angles. Even when made into a slideshow or collage, the impression is one of a series of photographs, not of a walking tour of a prospective home. Benefits of Real Estate Videos The best and most modern way to present a home to potential purchasers is to engage the services of a professional video production company. Techniques such as the use of drones for both aerial and 360-degree views as well as backlighting can make a home come alive in a way that snapshots or virtual tours cannot. Clients are able to compare homes down to the details of floor coverings, cabinet closures, and plumbing fixtures using high-quality real estate videos. https://vimeo.com/174221732 Our home tour video for Pulte Homes shows many details of the model home, including doors, cabinets, countertops, and more https://vimeo.com/146645525 https://vimeo.com/133059986 Production of home tour videos is the best way to showcase model homes and new communities as they are developed. Families can get a sense of the available features of homes as well as a glimpse into the lifestyles of the emerging neighborhoods in each community. As a part of selecting the perfect new home, they can walk to school, visit the grocery store and jog or bike the trails in their new surroundings virtually without leaving their living rooms. Our highest ranking videos on Vimeo have tens of thousands of views! This particular video shown here has over 30,000 views. Online collaboration between the builder, the real estate agent, and the prospective purchaser are made possible using real estate videos as well. Questions arising about built-in features that cannot be fully displayed can be answered in real time, as all participants view the same portion of the video simultaneously. A model home video can be used as an opportunity to ask the builder and the real estate agent about including changes to floor plans and room layouts as the family’s new home is under construction. https://vimeo.com/182760404 A commercial real estate video for Rising Sun Construction, used in the header of their website. Real estate agents can make their offerings stand out from all others by utilizing state-of-the-art video techniques now available. Online real estate videos translate into more views, more inquiries and, eventually, more sales. Professional video production companies such as Postcreatives make good partners. Sales records will reflect the benefits.

December 22, 2023

Want Your Business To Compete on a Higher Level? Here’s how…

By now, most businesses know the importance of using video to market their products or services. An engaging video is more likely to capture the attention of a busy person than the same content written as a blog post. However, the differences in the way videos are made can make a big difference in whether they go viral or simply sit on a website, not getting many plays. Knowing the differences between cinematography vs. videography can help companies decide which option is right for them. Videography Videography is a term used for the process of making videos. Nearly anyone with a camera can be an amateur videographer. In fact, lots of people today shoot DIY videos for the Internet that likely won’t be viewed outside of YouTube. Some of them are decent quality because they use good cameras. However, with basic videography, the end result can seem amateur even if the person shooting the video charges premium rates. That’s because they don’t take all the elements of a great product into account, including the lighting and lenses used. Cinematography Cinematography is much more than shooting a video—it’s shooting a full-on production. Some people describe their completed projects as mini-movies rather than as marketing videos. When you work with a cinematographer as a business owner, you are actually working with a team of people who all specialize in some aspect of the production. For example, one person will be holding the camera, another will be giving direction to the actors in the video and another will manage the lighting so everything looks perfect. The process starts well before shooting begins. A great script can make a huge difference when it comes to how well a video is received by its audience. A production company that truly understands the business is in an optimal position to help write a script that will compel viewers to take the call to action. With cinematography, as opposed to videography, the script is more about telling a story than selling a product. People today are accustomed to fast-forwarding over commercials on television and skipping ads in online videos. A production that is merely an advertisement for a product or service won’t be well-received by very many people. However, a message that tells the story of the company or even how the product solved a problem for another customer is much more likely to be viewed in its entirety. Cinematography is much more than shooting a video—it’s shooting a full-on production. Business owners who want a video merely for the sake of having a video on their website may be satisfied with the results offered by a videographer. These professionals use high-quality cameras and often produce nice products for their customers. When a potential client sees one of these videos online, they’ll know it was done by a professional rather than someone using a smartphone camera. The editing software videographers use help to make the final product look great when it’s posted online. When cost is the determining factor, this can be an affordable solution. On the other hand, when a company has been in business for a while and needs a video that will show customers exactly why they are the obvious choice over the competition, cinematography is the ideal choice. Business owners who choose this option can expect to work with a trained crew who will ensure the lighting is perfect, the perfect lenses are used for each portion of the video, and that the subject looks flawless throughout the production. Rather than simply capturing the person speaking on camera, a cinematographer creates a feeling for the viewer. These videos are more likely to be shared because the video itself is interesting – not because of the product or service being sold. Cinematography as Art Anyone can shoot a video. However, it takes an experienced team of professionals to put together a true production. Business owners can expect a set as well as people around to adjust the scene or the lighting to capture the feeling of the production. Small business owners who want to compete on a higher level need this kind of video representing their company. Any average business can create a video and post it on their site or even on their YouTube channel, but only the best videos are shared on social media to the point where they get millions of views from potential paying customers. You can expect your video to go through an extensive editing process that ensures only the best shots are shown to the world. When you choose the experienced production team at Postcreatives, we can be certain you’ll get a result you’ll be proud to show to everyone. You and your team will work together from the beginning to get an accurate representation of the feeling and goals of the production so you can be happy with the video when it’s finished. This type of service is not for every company. In fact, only those that are really serious about getting their message out in front of the maximum amount of potential customers should even go through the process of cinematography. Brand new businesses and those on a strict budget may get a satisfactory result from the less-intensive process of videography.

December 22, 2023

Postcreatives Wins 3 AVA Digital Awards For Excellence in Video Production

DALLAS, TX – AVA Digital Awards today announced winners for the 2017 international awards competition. Judges reviewed over 2,500 entries from throughout the United States, Canada, and 16 other countries. Postcreatives secured two Gold awards and one Platinum award in the video production category. AVA Digital recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs, podcasts, and other forms of user-generated digital communication. Postcreatives won a Gold AVA Digital award in the Video – Company Overview category for the leadership transition video produced for Gannett Fleming, a 101-year-old international engineering firm headquartered in Harrisburg, Pennsylvania. https://vimeo.com/199577507 Another Gold award was presented to Postcreatives in the Video – Cinematography category for the promotional video produced for Asbury Park Roastery, a fair trade and organic coffee roastery and retailer. https://vimeo.com/180922060 Lastly, Postcreatives was awarded the highest honor in the Video – Demo Reel category, receiving a Platinum AVA Digital award for the agency’s own 2016 video reel. “Our company’s culture centers around a unified mission: to consistently go above and beyond for our clients,” said Tom Ranieri, Managing Director of Postcreatives. “Our commitment to customer service and collaboration pushes us to be better directors, producers, writers, and editors each and every day. We are thrilled to have been recognized by AVA Digital for these three videos and look forward to continuing to raise the bar for our clients in 2017.” About Postcreatives Postcreatives is an award-winning digital marketing agency specializing in cinematic video production for small, medium, and enterprise-level businesses. With an unwavering commitment to artistic integrity and honest storytelling, Postcreatives creates and elevates brands by engaging consumers across all modern marketing platforms. Postcreatives is headquartered in Asbury Park, New Jersey. For additional information or to view previous work, please visit www.postcreatives.com. About AVA Digital Awards AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com. Press Contact Thomas Ranieri Producer/Creative Director, Postcreatives tom@postcreatives.com 848-207-3333

December 22, 2023

Learn How To Increase Website Conversion Rates by up to a Whopping 80% using Video!

Imagine this… You are tasked with overseeing the redesign of your company’s new website. You assemble a team, develop a timeline, and project manage like no one has ever project managed before. You create a wish list of design assets and functionalities and empower your content team to create copy far punchier than anything your competitors are writing. You A/B test with the best of them until you’ve got a responsive, search engine optimized, sleekly designed site that you’re ready to go to war with. And then you launch. And then you wait. And then the data comes in. Bounce rates are soaring, inbound leads have stagnated, and your call to actions just aren’t cutting it. You’ve invested a ton of time, resources, and money into your website, and it’s just not performing like it should be. You sift through the research and try to pinpoint where you went wrong and how you can salvage the project. You’ve dotted your i’s and crossed your t’s – what could possibly be missing? And then it hits you: your site doesn’t have any video. The Digital Video Revolution To digital natives, video doesn’t seem like a new concept. But modern, high-definition, embeddable video has become popular only recently as internet speeds and bandwidth capabilities increase across devices. It’s a frequently overlooked website component that can turn your simple digital placeholder into a highly engaging lead-generation machine. The proof is in the pudding. According to a Forrester study, your company is 53 times more likely to end up on the first page of Google if you utilize video on your website. It enhances your SEO efforts so much that companies with video receive 41% more web traffic on average than sites without it. And it’s not just homepage videos. Unbounce found that including a video in a landing page can increase conversion rates by up to a whopping 80%. That’s because video content, aside from being incredibly engaging, is so easily digestible. Only 20% of visitors will read your site’s text in its entirety, while 80% of visitors will watch a video. Any good marketer will know that simply slapping a YouTube link on your hero section isn’t enough. If you’re going to make an investment in video, you’ve got to first do your due diligence to make sure your integration plan is clear and strategic. But where do you begin? Audit for Impact The first step towards establishing a video marketing game plan requires taking a peek at your Google Analytics. Auditing your website data can help you pinpoint the weak spots in your performance, marking a clear path for maximum impact. While you do this, consider how these weak spots intertwine with your overall business goals. Keep your target audience in mind as you scour through the data to find areas where video can take your online presence to the next level. The analytics should paint a pretty clear picture of the metrics you’d like to enhance. Here’s how that might translate into video placement. If you want to Increase Session Duration If you’re looking to engage a website visitor quickly and entice them to spend some time on your page, your video has to make an impression quickly. In this case, you are going to want to pony up some valuable real estate above the fold on your homepage, as well as any other pages that frequently serve as landing pages. (You can find that out in your Google Analytics, too.) There are two main ways to accomplish this: Website Header Videos Click Play Button to See Example Homepage Videos If you want to Decrease Bounce Rates Video is one of the most foolproof ways to keep people clicking. In an ideal world, the best way to do this would be to feature a video on every single page – explaining your products/services, demonstrating your values, showing previous work, or even featuring your company’s culture. But that’s not always practical. If complete saturation isn’t in your short-term budget, consider these options: Click Play Button to See Example Product/Service Demo Page Blog posts If you want to Increase Conversions Websites are a growth tactic. Whether you’re trying to bolster your customer base, increase your subscribers, or recruit new talent, your site is a critical component of generating conversions. If you’re looking to up the ante here (and let’s be real, who isn’t trying to do that?), consider putting a video on the pages below. Landing Pages Training platforms/portals Testimonials Click Play Button to See Example Product Pages And that just scratches the surface. In this increasingly visual society, your customers are actively seeking out videos that entertain, educate, and inspire. It’s up to you to decide whether or not you want to capture the attention that’s looking for an outlet. When you’re ready, give us a call.

December 22, 2023

Do you need New and Innovative ways to Attract and Keep Customers?

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interest. There are quite a few other benefits you can receive when you have a video professionally created. Some frequently asked questions about the production of videos and how they can help a business are below so you can learn more today. How Do You Create a Video? Videos are the best way to gain new customers online and boost the ranking for your website. Video Production is more than just creating a video in your backyard with a camera and a few friends. While you can certainly make a video this way, you’re going to want a professional to help you create a video that shows off your business and looks like it was expertly done. A full-service studio will have a green screen for you to use and professionals to help you get just the right shot every time. They’ll also help with editing so you end up with a professionally done video your customers are going to enjoy. You’ll have an expert on hand to help you through each step of creating the perfect video for your business, no matter how large or small. What Kind of Video Should You Make? The options are limitless when you work with a full-service Video Production company. They’ll help you take any ideas you have and work to turn them into a short or long video, depending on what you want. To start, you may want to create a short video that shows off your brand. This will give you a good introduction to how video production works, what you can expect from the end results, and gives you a video you can use to show your customers what you offer. You’ll be able to implement any ideas you may have or work with an expert who can help you decide what kind of video would benefit your business the most. How Will This Help My Business? There’s a variety of uses for a video about your company. You can upload it to your website and social media accounts for your customers to view. You can use it as an advertisement on websites so potential customers will be able to view it and potentially look for your website. You can even use it as part of your search engine optimization techniques to help ensure your website gains a higher ranking. You can usually use shorter videos almost anywhere and use longer videos on your website to give your customers more details about your business. How Does it Help Search Engine Optimization? Although there are many different techniques you can use for Search Engine Optimization, one of the biggest is using backlinks. These do two different things. To begin with, your customer can view the video and then click a link to be redirected to your website. This is a great way to bring customers to your website and show them everything you have the offer. You can link to your main page or to specific pages within your website, depending on where you want to direct your customers. The next way deals more with how search engine optimization actually works. Search engines use a specific algorithm to determine which websites are more popular and, therefore, should have a higher ranking. There are a few different things the search engines will look for, but one if them is the number of links that lead back to your website. When you upload a video to YouTube, Facebook, Twitter, and your website, each one will have at least one link leading back to your website. The search engines will notice this and you will begin to see your video and website ranking higher in the search engine results. This is just the beginning of how your video can help with search engine optimization. How Do You Get Started? To get started, all you’re going to need to do is start producing high-end videos is to call Postcreatives. They’ll go over everything they offer with you and start talking with you about your ideas. Once they know what you’re looking for, they can help you start creating the perfect video for your company. This is just the beginning. Once you see how much of an effect even one video can have, chances are you’ll have ideas for more videos. You can work with Postcreatives for any video you want to make and they’ll work with you through every step. You need new and innovative ways to attract and keep customers. Although videos have been used in advertising for many years now, you’re now able to use them to help gain new customers online and boost the ranking for your website. This in turn helps you find even more customers and helps your business grow quickly. If you’re interested in learning more about Video Production and how it can help you, make sure you speak with Postcreatives can help you get started. You’ll be amazed at how fantastic your first video is and you’ll want to make more videos to show off your business.

December 22, 2023

Why DIY Videos are not Saving you but Costing you BIG Money!

The DIY trend is becoming increasingly popular in the US. In the quest of saving a few dollars, many businesses end up paying a huge price, compromising their brand image and sales all due to poor-quality DIY videos. A brand’s image can take years—and lots of dollars—to build, but skimping on video production (let alone photography) could negatively impact the prestige of the brand, making it vulnerable to collapse like a house of cards. A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor-quality video streaming. It impacted significantly on their viewer engagement and made a bad impression. The idea of DIY video making may sound attractive due to the low-cost factor. With a camcorder or a smartphone, you can easily create a video and post it online, but does it have the same quality as a professionally produced video? Absolutely Not! Though you can create a video using DIY video tools and techniques, you can never achieve the same quality that only a professional can deliver. A professional has the experience, equipment, expertise, and a team. Using these factors to their strength, a professional video production company is able to produce a superior quality video in terms of concept, execution, and post-production. This conveys your brand message with a greater impact and more persuasion. A DIY poor-quality video can hurt your brand image in more ways than you can imagine: A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor quality video streaming. So, is low cost more important for you than your brand image? If not, then get in touch with the pros! Here at Postcreatives, we can produce a customer-driven engaging video in a short amount of time and help you establish an impactful brand image.

December 22, 2023

10 Compelling Reasons Why Your Business Needs Professional Photography Services

It’s no secret you need a website to promote your business in this day and age. Unfortunately, not all business owners understand the power of utilizing professional photography services on their sites. Some people think photographers are just for headshots, and others don’t even contact a professional for that!The truth of the matter is this: professional photos can take your brand to the next level. From digital campaigns to print media, custom images are a crucial part of any marketing strategy. Not convinced? Keep reading to discover 10 reasons why you need to invest in professional photography services. 1. Say Goodbye to Stock Photos Let’s get one thing straight – stock images are a thing of the past. Sure, you can still find download them from the internet. But, you likely also come across the same ones over and over, especially the ones made for specific industries. Customers are catching on to who uses stock images and who makes the effort to invest in professional photography services. The latter is sure to win them over much better than a generic image would. This is because stock images aren’t unique. They are something anyone can access, and not many people are impressed by anymore. 2. Express Who You Really Are When you swap out stock for custom-made visual content, you’re showing your audience a new side of your business. You are expressing who you really are. Maybe you do a photo shoot that focuses only on your office/warehouse space and products. Maybe you leave those items aside and use professional photography services to take pictures of team retreats or other company events. Whatever the images capture, they are an extension of your company. You could get an album of products, settings, services, employees, and/or customers. What you are really getting, though, is a chance to show your audience what you do, the values you hold, and more. How can one image, or a set of them, do so much? Because a picture can say a thousand words. It’s not a cliche; it’s the power of combining professional photos with compelling copywriting as you build new marketing initiatives. 3. Unite Your Team To tell your audience a powerful story through any marketing efforts, you have to first unite the characters. Professional photography services help you achieve this by creating a consistent look across all employee headshots and team photos. When you set up a team photography day, you can plan and execute everything to be exactly as you imagine it. This is much more consistent than asking everyone for their headshots – which will have a range of backgrounds, colors, lighting, and overall quality. Decide all of these details and more for yourself with the help of a photographer. This person can find the best backdrop and lighting opportunities in your business’ space. They will have a system for taking everyone’s pictures that is organized and non-disruptive to the workday. As a result, you get beautiful images of your staff as a whole and new headshots for each person as well. Encourage your team to use these images on their professional digital accounts (LinkedIn, email systems, etc). Take the headshots of your top executives and managers and place them on your website’s “About Us” or “Meet the Team” page, too. 4. Better Promote the Business Custom images are a crucial part of any marketing strategy. Headshots are an introduction of each employee. But, the right professional photos have the potential to gain more exposure for the business as a whole. Try to get a mix of team pictures, product images, and photos of the space in which you operate in. This creates ample digital and print opportunities. The same pictures your team uses as their profile images can easily translate on a business card. The still shots you want for a virtual tour of your office can be blown up as posters or printed for flyers and brochures. More so, these are great to keep on hand in the event of a press release or an interview with some sort of media team. You can offer these as supporting material to make reporters’ jobs easier and take full advantage of such unexpected exposure. 5. Improve Your Website’s Load Times It’s not every day you will need professional photos for news features or company updates. But, you do have new and potential customers visiting your website every day. These are people who are curious about you. They want to know the kind of products you offer, how to contact you, and maybe even your brick and mortar’s hours of operation. But, they need this information quickly. Internet studies have shown your landing pages should load in 3 seconds or less. Outdated, low-quality images will slow the loading process down. Or, if they do load quickly, you risk having pixilated, blurry visuals come up. Present everything in a fast, crystal clear manner with the help of professional photography services. This team will not only give you eye-catching content, they will make sure it is the right resolution and quality for your needs. 6. Rank Higher on SEO Results Load times play a significant role in lowering bounce rates and keeping online users engaged. But, they aren’t the only thing affecting your SEO performance. High-quality images have other ways of improving SERP rankings. You can name your new images with a targeted keyword. Better yet, you can add the same keyword, or a related one, in the caption photos on your website. Don’t forget to write SEO-friendly alt text. This helps your strategy in the event that a user’s browser doesn’t properly load your image(s). A sitemap for your images boosts your performance too, if you want to get that serious about the backend details. 7. Diversify Your Content Once you’ve upgraded your website with new photos and taken all the optimization measures you can, there are still more opportunities to make use of. Think of the albums you get from professional photography services as evergreen

December 22, 2023

7 Ways to Use Video Marketing to Drive Conversions

Don’t listen to marketers who tell you that video is solely used for brand awareness. It’s a common myth peddled by people who shy away from analytics. While it’s true that video is the best tool to get your name out there, it’s not just a one-trick pony. Video is versatile, and as the demand rises for video content. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a million different ways you can use it to achieve your marketing goals.At the end of the day, all marketing goals have the same end result: increasing sales. So let’s just cut to the chase. Beyond just brand awareness – how can video be used as a sales-driving tool? As with all content, clear messaging is crucial. A laser-focused call to action prompts people to follow through after the view. The right placement is everything. Three-pronged strategy that puts content in the right places to nurture your leads closer to closing the deal. There’s no silver bullet, but the videos below may get you where you want to be. Here are some specific ways to utilize video marketing to drive conversions. #1 – Direct Advertising on Social Media Social media is notoriously amazing for building organic brand awareness, but it’s also great for driving sales. Both B2B and B2C companies have found massive success by serving relevant content to the communities they’ve built on various social platforms. Facebook alone generates 8 billion video views on average per day (Source: Rocketium). That’s largely because these platforms make content intrinsically shareable. People can share with their cultivated networks, with people who have opted-in to follow them. By extension, if the content piques their interest, they’ll follow your company and get your updates as well. It’s a dream come true. You can test posts organically before deciding to sponsor them – gauging engagement and performance before spending a dime on distribution. There are several places for a direct CTA – in the visuals, in the script, and in the caption itself. The hard part about driving conversions on social is that your plea needs to be enticing enough to get them to click out of their app/tab of choice. Pairing an engaging video with a clear CTA catered to your audience can achieve this. You’ll also want to pair it with a mobile-optimized site that encourages future visits. Social – you can connect with influencers who can make a direct plea to their networks using platforms like LinkedIn. The key here is making it seem organic – either tell a story, point to a cause greater than yourself, or shoot it naturally with a phone to make it seem real. All in all the formula for driving conversions on social is simple: Engage, entertain, emote, entice. #2 – “How To” Videos DIY culture is huge right now. As the economy ebbs and flows, people are taking things into their own hands that they previously would have outsourced. A reliance on the digital world is enticing people to get back to their roots and work with their hands. How-To videos can seem sort of counterintuitive for some service-based industries. Giving people the knowledge they need to complete a project can feel like you’re giving away the farm. But at its core, it’s content marketing. It establishes you as an expert, gets people to trust you, and wins over clients. During the gold rush, the people who made the most money consistently were the people selling the shovels. Imagine if they had marketed videos like “HOW TO FIND GOLD IN YUKON” or “BEST PRACTICES FOR SIFTING THROUGH LARGE AMOUNTS OF DIRT” and used their own shovels and sifters in the video? Now imagine they put a link directly to the product – not only in the caption and description, but also as an overlay link? It’s indirect advertising in the most direct way possible. Showing your products in use, giving tips about best practices, and adding a layer of social proof. Using the products you sell as a piece of the greater puzzle, and showing the viewer where their place is in the whole thing. #3 – Video Testimonials In the digital age, social proof is an essential component of every marketing strategy. People are armed with information, and they’re going to do their research. Third party review pages are often the first place they’ll go Investing in testimonials shows that you’re investing in your clients and their thoughts. It gives them a person to connect to, a person to trust, tells a story and can create a case study Better yet, entice your customers to post their own independent reviews. “Unboxing” videos are HUGE for beauty, electronics, gaming industries. If you’ve got a rabid fanbase out there, they’re waiting for content like that. Of course, if you go this route (whether you plan to or it happens organically), you’ve got to make sure your product is so good people can’t ignore it. It’s got to hold its own and offer a true value, because people will be honest. And that’s what you want at the end of the day, isn’t it? #4 – Retargeting Failed Conversions Abandoned shopping carts no more! distractions happen, prices add up, Shipping discounts (x% abandon bc shipping, I’m sure you’ve seen the memes) — retargeting is often done with banner ads, but banner blindness etc. programmatic (A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot) and pre-roll ensures that you’ve got their eyes – don’t waste that opportunity. Make it useful, give them a discount or free shipping so they close the deal. Look at the analytics and see why they’re leaving — undecided customers can be given the nudge they need to click “buy”. #5 – Reduced Requests for Customer Service Explainer videos, demos, tutorials, product/service walk-through reduce the need for a customer service workforce. Give you a personal touch, personal interaction, illusion of experience/interaction, without added cost. Visual representations

December 21, 2023

Frequently Asked Questions (FAQ) about Video Production

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interests. There are quite a few other benefits you can receive when you have a video professionally created. Some frequently asked questions about the production of videos and how they can help a business are below so you can learn more today. How Do You Create a Video? Video Production is more than just creating a video in your office with a camera and a few colleugues. While you can certainly make a video this way, you’re going to want a professional to help you create a video that shows off your business and looks like it was expertly done. A full-service agency will have a studio for you or the right location to use and professionals to help you get just the right shot every time. They’ll also help with editing so you end up with a professionally done video your customers are going to enjoy. You’ll have an expert on hand to help you through each step of creating the perfect video for your business, no matter how large or small. What Kind of Videos Should You Make? The options are limitless when you work with a full-service Video Production Company or Agency. They’ll help you take any ideas you have and work to turn them into a short or long video, depending on what you want. To start, you may want to create a short video that shows off your brand. This will give you a good introduction to how video production works, what you can expect from the end results, and gives you a video you can use to show your customers what you offer. You’ll be able to implement any ideas you may have or work with an expert who can help you decide what kind of video would benefit your business the most. How Will Video Help My Business? There’s a variety of uses for a video about your company. You can upload it to your website and social media accounts for your customers to view. You can use it as an advertisement on websites so potential customers will be able to view it and potentially look to visit your website. You can even use it as part of your search engine optimization techniques to help ensure your site gains a higher ranking. Shorter videos you can use almost anywhere and longer videos would be perfect on your site to give your customers more details about your business and keep them engaged. How Does Video Help Search Engine Optimization Efforts? Although there are many different techniques you can use for Search Engine Optimization NJ, one of the biggest is using back links. These do two different things. To begin with, your customer can view the video and then click a link to be redirected to your website. This is a great way to bring customers to your website and show them everything you have the offer. You can link to your main page or to specific pages within your website, depending on where you want to direct your customers. The next way deals more with how search engine optimization actually works. Search engines use a specific algorithm to determine which sites are more popular and, therefore, should have a higher rankings. There are a few different things the search engines will look for, but one if them is the number of links that lead back to your website. When you upload a video to YouTube, Facebook, Twitter, and your site, each one will have at least one link leading back to your website. The search engines will notice this and you will begin to see your video and website ranking higher in the search engine results. This is just the beginning of how your video can help with search engine optimization. How Do You Get Started? To get started on your video project simply call Postcreatives. We will go over everything we offer with you and start talking with you about your ideas. Once we know what you’re looking for, they can help you start creating the perfect video for your company. This is just the beginning. Once you see how much of an effect even one video can have, chances are you’ll have ideas for more videos. You can work with Postcreatives for any video you want to make and they’ll work with you through every step. You need new and innovative ways to attract and keep customers. Although videos have been used in advertising for many years now, you’re now able to use them to help gain new customers online and expand the reach of your company’s message. This in turn helps you find even more customers and helps your business grow quickly. If you’re interested in learning more about Postcreatives and how we can help you, make sure you speak with Thomas Ranieri the Creative Director and Owner of Postcreatives. He can help you get started. You’ll be amazed at how fantastic your first video is and you’ll want to make more videos to show off your business.

December 21, 2023

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Frequently Asked Questions (FAQ) about Video Production

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