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“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”

– Bo Dietrick

Most Recent Posts

Healthcare institutions

Revolutionizing Healthcare Recruitment: The Strategic Role of Video Production

Recruiting top talent in healthcare, be it doctors, nurses, or support staff, is more challenging than ever in today’s competitive job market. Healthcare institutions not only compete for patients but also for skilled professionals who are in high demand across the globe. Video production offers a dynamic and compelling tool for these institutions to showcase their environment, culture, and unique advantages. Here’s why video is becoming indispensable in the recruitment of healthcare professionals and how it can significantly enhance recruitment strategies. Why Use Video for Healthcare Recruitment? ● Showcasing the Workplace Environment: A video allows potential candidates to visually experience

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Why Choosing the Right Video Production Company is Crucial for Restaurant and Bar Owners

In this competitive market, grabbing consumer’s attention is key. And what can be a better way than investing in top-tier video production? High-quality visuals can influence many customers. A top-notch video with greater sound quality and editing can showcase the ambiance, cuisine, and unique offerings enticingly. Therefore, restaurant and bar owners must understand the imperative of hiring the best NJ video production company to create compelling video content that sets their brand apart from the crowd. Capturing the Atmosphere: A top-class video can capture the whole ambiance and the real vibe of a restaurant or bar accurately. Through high-level cinematography,

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Built to Honor – Postcreatives Gives Back!

Working with PulteGroup, along with their partners Operation FINALLY HOME, Postcreatives has recently completed work with the Built to Honor program—our proudest accomplishment yet. Over the course of a year, Postcreatives followed the story of Staff Sergeant Mario Murray, a retired United States Army Veteran, and his family as they were chosen to receive a mortgage free home courtesy of PulteGroup’s Built to Honor program.The Built to Honor program was started in 2013 with a simple goal: give disabled veterans and wounded warriors a place to live—mortgage free. After partnering with Operation FINALLY HOME, a nonprofit national organization dedicated to

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Get More Views and Sales with Real Estate Videos

America is a mobile society. The days when a couple got married, bought a house, settled down, and raised a family without moving are long gone. The average worker in the U.S. can expect to move more than 10 times. While some moves may simply be across town, more are to completely new cities or states. Moving is a stressful time. A new job, coworkers, schools, doctors—the list goes on seemingly forever. At the top of the list is finding the right house to make a home. Every city has plenty of real estate agents to choose from to ease

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Want Your Business To Compete on a Higher Level? Here’s how…

By now, most businesses know the importance of using video to market their products or services. An engaging video is more likely to capture the attention of a busy person than the same content written as a blog post. However, the differences in the way videos are made can make a big difference in whether they go viral or simply sit on a website, not getting many plays. Knowing the differences between cinematography vs. videography can help companies decide which option is right for them. Videography Videography is a term used for the process of making videos. Nearly anyone with a

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Postcreatives Wins 3 AVA Digital Awards For Excellence in Video Production

DALLAS, TX – AVA Digital Awards today announced winners for the 2017 international awards competition. Judges reviewed over 2,500 entries from throughout the United States, Canada, and 16 other countries. Postcreatives secured two Gold awards and one Platinum award in the video production category. AVA Digital recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs, podcasts, and other forms of user-generated digital

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Learn How To Increase Website Conversion Rates by up to a Whopping 80% using Video!

Imagine this… You are tasked with overseeing the redesign of your company’s new website. You assemble a team, develop a timeline, and project manage like no one has ever project managed before. You create a wish list of design assets and functionalities and empower your content team to create copy far punchier than anything your competitors are writing. You A/B test with the best of them until you’ve got a responsive, search engine optimized, sleekly designed site that you’re ready to go to war with. And then you launch. And then you wait. And then the data comes in. Bounce

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Do you need New and Innovative ways to Attract and Keep Customers?

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interest. There are quite a few other benefits you can receive when you have

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Why DIY Videos are not Saving you but Costing you BIG Money!

The DIY trend is becoming increasingly popular in the US. In the quest of saving a few dollars, many businesses end up paying a huge price, compromising their brand image and sales all due to poor-quality DIY videos. A brand’s image can take years—and lots of dollars—to build, but skimping on video production (let alone photography) could negatively impact the prestige of the brand, making it vulnerable to collapse like a house of cards. A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor-quality video streaming. It impacted significantly on their viewer engagement and made a bad

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10 Compelling Reasons Why Your Business Needs Professional Photography Services

It’s no secret you need a website to promote your business in this day and age. Unfortunately, not all business owners understand the power of utilizing professional photography services on their sites. Some people think photographers are just for headshots, and others don’t even contact a professional for that!The truth of the matter is this: professional photos can take your brand to the next level. From digital campaigns to print media, custom images are a crucial part of any marketing strategy. Not convinced? Keep reading to discover 10 reasons why you need to invest in professional photography services. 1. Say

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7 Ways to Use Video Marketing to Drive Conversions

Don’t listen to marketers who tell you that video is solely used for brand awareness. It’s a common myth peddled by people who shy away from analytics. While it’s true that video is the best tool to get your name out there, it’s not just a one-trick pony. Video is versatile, and as the demand rises for video content. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a million different ways you can use it to achieve your marketing goals.At the end of the day, all marketing goals have the same

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Frequently Asked Questions (FAQ) about Video Production

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interests. There are quite a few other benefits you can receive when you have

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