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Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interest. There are quite a few other benefits you can receive when you have a video professionally created. Some frequently asked questions about the production of videos and how they can help a business are below so you can learn more today. How Do You Create a Video? Videos are the best way to gain new customers online and boost the ranking for your website. Video Production is more than just creating a video in your backyard with a camera and a few friends. While you can certainly make a video this way, you’re going to want a professional to help you create a video that shows off your business and looks like it was expertly done. A full-service studio will have a green screen for you to use and professionals to help you get just the right shot every time. They’ll also help with editing so you end up with a professionally done video your customers are going to enjoy. You’ll have an expert on hand to help you through each step of creating the perfect video for your business, no matter how large or small. What Kind of Video Should You Make? The options are limitless when you work with a full-service Video Production company. They’ll help you take any ideas you have and work to turn them into a short or long video, depending on what you want. To start, you may want to create a short video that shows off your brand. This will give you a good introduction to how video production works, what you can expect from the end results, and gives you a video you can use to show your customers what you offer. You’ll be able to implement any ideas you may have or work with an expert who can help you decide what kind of video would benefit your business the most. How Will This Help My Business? There’s a variety of uses for a video about your company. You can upload it to your website and social media accounts for your customers to view. You can use it as an advertisement on websites so potential customers will be able to view it and potentially look for your website. You can even use it as part of your search engine optimization techniques to help ensure your website gains a higher ranking. You can usually use shorter videos almost anywhere and use longer videos on your website to give your customers more details about your business. How Does it Help Search Engine Optimization? Although there are many different techniques you can use for Search Engine Optimization, one of the biggest is using backlinks. These do two different things. To begin with, your customer can view the video and then click a link to be redirected to your website. This is a great way to bring customers to your website and show them everything you have the offer. You can link to your main page or to specific pages within your website, depending on where you want to direct your customers. The next way deals more with how search engine optimization actually works. Search engines use a specific algorithm to determine which websites are more popular and, therefore, should have a higher ranking. There are a few different things the search engines will look for, but one if them is the number of links that lead back to your website. When you upload a video to YouTube, Facebook, Twitter, and your website, each one will have at least one link leading back to your website. The search engines will notice this and you will begin to see your video and website ranking higher in the search engine results. This is just the beginning of how your video can help with search engine optimization. How Do You Get Started? To get started, all you’re going to need to do is start producing high-end videos is to call Postcreatives. They’ll go over everything they offer with you and start talking with you about your ideas. Once they know what you’re looking for, they can help you start creating the perfect video for your company. This is just the beginning. Once you see how much of an effect even one video can have, chances are you’ll have ideas for more videos. You can work with Postcreatives for any video you want to make and they’ll work with you through every step. You need new and innovative ways to attract and keep customers. Although videos have been used in advertising for many years now, you’re now able to use them to help gain new customers online and boost the ranking for your website. This in turn helps you find even more customers and helps your business grow quickly. If you’re interested in learning more about Video Production and how it can help you, make sure you speak with Postcreatives can help you get started. You’ll be amazed at how fantastic your first video is and you’ll want to make more videos to show off your business.

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interests. There are quite a few other benefits you can receive when you have a video professionally created. Some frequently asked questions about the production of videos and how they can help a business are below so you can learn more today. How Do You Create a Video? Video Production is more than just creating a video in your office with a camera and a few colleugues. While you can certainly make a video this way, you’re going to want a professional to help you create a video that shows off your business and looks like it was expertly done. A full-service agency will have a studio for you or the right location to use and professionals to help you get just the right shot every time. They’ll also help with editing so you end up with a professionally done video your customers are going to enjoy. You’ll have an expert on hand to help you through each step of creating the perfect video for your business, no matter how large or small. What Kind of Videos Should You Make? The options are limitless when you work with a full-service Video Production Company or Agency. They’ll help you take any ideas you have and work to turn them into a short or long video, depending on what you want. To start, you may want to create a short video that shows off your brand. This will give you a good introduction to how video production works, what you can expect from the end results, and gives you a video you can use to show your customers what you offer. You’ll be able to implement any ideas you may have or work with an expert who can help you decide what kind of video would benefit your business the most. How Will Video Help My Business? There’s a variety of uses for a video about your company. You can upload it to your website and social media accounts for your customers to view. You can use it as an advertisement on websites so potential customers will be able to view it and potentially look to visit your website. You can even use it as part of your search engine optimization techniques to help ensure your site gains a higher ranking. Shorter videos you can use almost anywhere and longer videos would be perfect on your site to give your customers more details about your business and keep them engaged. How Does Video Help Search Engine Optimization Efforts? Although there are many different techniques you can use for Search Engine Optimization NJ, one of the biggest is using back links. These do two different things. To begin with, your customer can view the video and then click a link to be redirected to your website. This is a great way to bring customers to your website and show them everything you have the offer. You can link to your main page or to specific pages within your website, depending on where you want to direct your customers. The next way deals more with how search engine optimization actually works. Search engines use a specific algorithm to determine which sites are more popular and, therefore, should have a higher rankings. There are a few different things the search engines will look for, but one if them is the number of links that lead back to your website. When you upload a video to YouTube, Facebook, Twitter, and your site, each one will have at least one link leading back to your website. The search engines will notice this and you will begin to see your video and website ranking higher in the search engine results. This is just the beginning of how your video can help with search engine optimization. How Do You Get Started? To get started on your video project simply call Postcreatives. We will go over everything we offer with you and start talking with you about your ideas. Once we know what you’re looking for, they can help you start creating the perfect video for your company. This is just the beginning. Once you see how much of an effect even one video can have, chances are you’ll have ideas for more videos. You can work with Postcreatives for any video you want to make and they’ll work with you through every step. You need new and innovative ways to attract and keep customers. Although videos have been used in advertising for many years now, you’re now able to use them to help gain new customers online and expand the reach of your company’s message. This in turn helps you find even more customers and helps your business grow quickly. If you’re interested in learning more about Postcreatives and how we can help you, make sure you speak with Thomas Ranieri the Creative Director and Owner of Postcreatives. He can help you get started. You’ll be amazed at how fantastic your first video is and you’ll want to make more videos to show off your business.

Blogging has reigned supreme for more than a decade, now, and while it’s not going anywhere, there are ways you can enhance it with the help of video content. In recent years, the trend has definitely been towards more visual mediums focused on photographs (Instagram) or video (YouTube), and for good reason – we’re all busy, and videos are quick and snappy, and they don’t require your full attention. But just because you’ve only ever done traditional blogging doesn’t mean you can’t also become a video content creator. Here are 5 ways you can harness the power of video content to develop your blogging career and exercise your creativity. Why should bloggers branch out into video? Okay, if you’re a diehard fan of the written word and an artfully taken photograph, then you might be feeling a little defensive and asking “Why?” Why would you start making videos, when traditional blogging is just fine, thank you very much? Let’s look at some of the reasons why you should consider adding video creation to your content repertoire. When people get to see you, watch you, and hear you talk, they just tend to trust you more. It gives the illusion that they know you in real life, even when it’s just 5 very edited minutes of talking to a camera. That can establish trust in a way that a comparatively anonymous blog post cannot. The problem with blogs is that a lot of them don’t read very well. We’re not all the best writers, and that can become an issue when you’re using that as a medium, exclusively. Comparatively, video allows you to be spontaneous and off-the-cuff and utilize your charisma, rather than your writing skills. It’s cynical, but creating video content makes you more marketable, in general, because you’re putting your face and your personality out there and it’s more relatable for the audience. Brands love video (we’ll talk about that more in a bit), so that’s your best bet for making money. There’s an almost endless amount of ways you can express an idea in writing, and thousands of words to use as your tools, but what video has over text is the ability to also showcase the inflection of your voice, your facial expressions, body language, gestures, etc. Sometimes, it’s just easier to make a video. Along the same vein as the previous point, when it comes to explaining a concept, a process, describing something, or trying to teach someone how to do something, showing is easier than telling. If you’re working with DIY, makeup, furniture restoration, cooking, or tutorials, in general, then you can massively benefit from video content. Going back to cynicism and metrics, video content is just easier to consume and share. Reading a blog post can often be a chore. Even if it takes the exact same amount of time as watching a video, the latter is always more interactive, more engaging, and more entertaining, which means it will retain attention. How can you make video content work for you?Let’s say that you’re a convert, now – you want to start making videos. What are the best ways to reap the benefits? How can you make video content work for you? Let’s look at some of the ways you can leverage this medium and the liberties it offers you. 1. Share more about yourself Since we’ve spoken about establishing trust and using video for that, it’s always a good idea to either create your About Us page as a video, showcasing your blog and explaining what you’re all about, or simple creating videos that are a bit more personal and share more about yourself and who you are, as a creator and as a person.Being relatable to your audience is an exceptionally important quality, when it comes to blogging and the amount of audience engagement that you get from it. The closer your audience feels to you and the more they feel they know you, the more connected they will feel to your content and everything you create. It also helps with monetization and ad content. 2. Invest in the quality of your videos While writing doesn’t typically cost a thing (well, except for your time, which is still valuable), video does come with some costs involved, but the investment is worth it. If you want your video content to stand out and enable you to make the most of this medium, the quality needs to be as crisp and professional as possible. That means some money invested in equipment (cameras, lights, microphones, video editing software, music libraries, etc.), but also a lot of time invested brainstorming, organizing, filming, and producing these videos. Creating a video requires more work behind the scenes than it leads on, but it’s this work and financial investment that leads to the big rewards in terms of increases in engagement, growth, ad revenue, and contracts. 3. Take advantage of brand work In the blogging world, it’s a well-known fact that the rich content creators are urban legends and unicorns that caught lightning in the bottle and became one of the 1% millionaire creators. And while 69% of blogs don’t make a dime, there are ways to make a decent living, and most of them involve brand work.Brands and marketers love putting a face on a product or service, and videos are great for that. Visual mediums are just more attractive and easier to use to sell (bright colors, cool music, a pretty face all associated with the product or service in question), so it’s natural that brands will prefer content creators who are comfortable and experienced in creating videos. https://www.blogtyrant.com/new-blogging-statistics/ 4. Create new types of content you haven’t before Video content is a massive opportunity for you to branch out and experiment with new types of content that you were not able to create before. As expressive as language and photographs are, blogging can be limiting as a creative experience. There are certain types of content that are simply more

As a business owner, you know that effective marketing is crucial to the success of your business. In recent years, video has become one of the most popular and effective marketing tools for businesses of all sizes. In this blog post, we will explore the importance of quality video production for your business and provide statistics to back up our claims. Quality Video Production Establishes Brand Identity Your brand identity is what sets you apart from your competitors. It’s what makes your business unique and memorable. One of the best ways to establish your brand identity is through video production. By creating high-quality videos that showcase your brand’s personality, values, and unique selling points, you can differentiate yourself from the competition. According to a study by Animoto, 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision. This highlights the importance of producing engaging and informative videos that resonate with your audience. By creating videos that showcase your brand’s personality and values, you can build an emotional connection with your audience and increase the likelihood of them choosing your business over your competitors. Quality Video Production Increases Customer Engagement Engaging your audience is crucial to the success of your business. If your audience is not engaged, they are unlikely to take action or make a purchase. Video is an excellent tool for engaging your audience and keeping them interested in your brand. According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. This highlights the importance of creating videos that are engaging, informative, and visually appealing. By creating videos that provide value to your audience and showcase your products or services in a positive light, you can increase the likelihood of them making a purchase. Quality Video Production Improves Search Engine Rankings In addition to engaging your audience, video can also improve your search engine rankings. According to Cisco, video content will account for 82% of all internet traffic by 2022. By creating video content that is optimized for search engines, you can increase your chances of appearing at the top of search results, which can drive more traffic to your website. One of the best ways to optimize your video content for search engines is by using keywords in your video title, description, and tags. By using relevant keywords that your audience is likely to search for, you can increase the visibility of your videos and improve your search engine rankings. Quality Video Production Builds Trust and Credibility Building trust and credibility with your audience is crucial to the success of your business. If your audience doesn’t trust you, they are unlikely to make a purchase or recommend your business to others. Video is an excellent tool for building trust and credibility with your audience. According to HubSpot, 90% of customers say that video helps them make buying decisions and 64% of consumers say that seeing a video makes them more likely to buy. By creating informative and transparent videos, you can establish yourself as an authority in your industry and build trust with your audience. One of the best ways to build trust and credibility with your audience is by creating video content that provides value. This could include product demonstrations, customer testimonials, or educational content that teaches your audience about your industry or products. Quality Video Production Drives Sales Ultimately, the goal of your marketing efforts is to drive sales. Quality video production can have a significant impact on your bottom line. According to Aberdeen Group, businesses that use video grow revenue 49% faster than those that don’t. By investing in quality video production, you can increase your brand’s visibility, engage your audience, and ultimately drive more sales. Video can be used throughout the customer journey, from introducing your brand to potential customers to providing after-sales support and encouraging repeat purchases. Conclusion In conclusion, quality video production is essential for businesses that want to succeed in today’s digital landscape. By creating engaging, informative, and visually appealing videos, you can differentiate your brand, build trust with your audience, and drive more sales. Don’t underestimate the power of video – it can be a game-changer for your business.