“Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.”
– Lewis Howes
Postcreatives works closely with you to become as educated as possible about your company, giving us the ability to identify the defining characteristics which make your business unique. Then, we take that information and work to amplify those standards on screen.
After we learn as much as we can about your business, we begin the early stages of production—this includes: script writing, storyboarding, and location scouting. We work closely with you to create the cohesive outline we’ll work with during production.
Elements of this process include storyboarding, concept design, scouting, and set design.
This part of the process can be incredibly fun, as you can really be creative and discover exactly how your film or video will look when it’s done.
A video script is the blueprint and foundation for your digital video. It’s a chronological run-down of scenes, action and dialogue that you want to appear in your video.
At Postcreatives, we use a simple but powerful script document. It lets us set out the voiceover on the left and the action on screen on the right.
A storyboard is a graphic representation of how your video will unfold, shot by shot. It’s made up of a number of squares with illustrations or pictures representing each shot, with notes about what’s going on in the scene and what’s being said in the script during that shot.
Location scouting is finding real places to serve as the fictional locations described in a film’s screenplay.
In filmmaking, the right location supports the narrative and helps to create a believable world.
Also known as voice actors, voiceover artists are auditory performers who work on everything from sales videos, commercials, short form documentaries and e-learning courses.
Video editing helps weave tales. The process involves using songs, dialogues, graphics, effects, etc. to enhance storytelling.
On the other hand, Motion graphics utilizes processes like 3D motion graphics and computer animations in tandem or alone to create compelling videos.
Color grading is the process of editing film or video footage to have a new look to help make a video feel more vibrant and stylistic.
Define color correcting. Color correcting is the process of editing film or video footage to fix any imbalances in the color so it can appear how the eye is meant to see it.
Music licensing is a process that protects the interests of copyright owners (i.e., songwriters, publishers, etc.) who own the song(s) you want to use in your creative projects.
With the proper licenses, you have the legal go-ahead to feature music in your YouTube video, film, or other project.