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“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”

– Bo Dietrick

Most Recent Posts

Healthcare institutions

Revolutionizing Healthcare Recruitment: The Strategic Role of Video Production

Recruiting top talent in healthcare, be it doctors, nurses, or support staff, is more challenging than ever in today’s competitive job market. Healthcare institutions not only compete for patients but also for skilled professionals who are in high demand across the globe. Video production offers a dynamic and compelling tool for these institutions to showcase their environment, culture, and unique advantages. Here’s why video is becoming indispensable in the recruitment of healthcare professionals and how it can significantly enhance recruitment strategies. Why Use Video for Healthcare Recruitment? ● Showcasing the Workplace Environment: A video allows potential candidates to visually experience

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September 5, 2024

The Power of Visual Storytelling: Why Manufacturing & Logistics Industries Must Embrace Creating Stunning Videos to Enhance their Brand

Introduction In the fast-paced world of manufacturing and logistics, where precision and efficiency reign supreme, the importance of branding and storytelling often takes a backseat. However, in an era dominated by digital media and online presence, businesses in these industries can no longer afford to neglect the power of visual storytelling. In this article, we’ll explore the pivotal role of visually stunning videos in redefining the narrative for manufacturing and logistics companies. From enhancing brand identity to showcasing complex processes, we’ll delve into the compelling reasons why these industries must leverage the art of videography to convey their stories effectively.

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April 9, 2024

Why Choosing the Right Video Production Company is Crucial for Restaurant and Bar Owners

In this competitive market, grabbing consumer’s attention is key. And what can be a better way than investing in top-tier video production? High-quality visuals can influence many customers. A top-notch video with greater sound quality and editing can showcase the ambiance, cuisine, and unique offerings enticingly. Therefore, restaurant and bar owners must understand the imperative of hiring the best NJ video production company to create compelling video content that sets their brand apart from the crowd. Capturing the Atmosphere: A top-class video can capture the whole ambiance and the real vibe of a restaurant or bar accurately. Through high-level cinematography,

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April 8, 2024

Postcreatives Helps Sell Hundreds of New Homes

Recently, Postcreatives has partnered with one of our most exciting clients to date: Pulte Home Group. Pulte Home Group is a real estate developer and parent company of Pulte Homes, Centex Homes, and DelWebb Homes. After seeing one of our optimized videos on YouTube last year they recognized the unique visual and artistic style in which Postcreatives produces our videos. After a trial run of around thirty videos in a three month span, Pulte Homes awarded Postcreatives our largest contract to date. Now Postcreatives is proud to say that we have become the exclusive video production company for Pulte Home

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December 22, 2023

Built to Honor – Postcreatives Gives Back!

Working with PulteGroup, along with their partners Operation FINALLY HOME, Postcreatives has recently completed work with the Built to Honor program—our proudest accomplishment yet. Over the course of a year, Postcreatives followed the story of Staff Sergeant Mario Murray, a retired United States Army Veteran, and his family as they were chosen to receive a mortgage free home courtesy of PulteGroup’s Built to Honor program.The Built to Honor program was started in 2013 with a simple goal: give disabled veterans and wounded warriors a place to live—mortgage free. After partnering with Operation FINALLY HOME, a nonprofit national organization dedicated to

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December 22, 2023

What You Need to Know About Video SEO

Video production is just one part of a larger video marketing strategy—Video Search Engine Optimization is another vital part that will help give your investment legs. Video Search Engine Optimization, Video SEO, or vSEO is a video-specific optimization that focuses on search optimization for video content. When embedding videos on your website, blog, or YouTube channel, it is extremely important that you optimize these videos to your business advantage. With vSEO you can easily boost the online visibility of your business, attract more targeted traffic, and eventually improve your sales. How Does It Work? …videos are 53 times more likely

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December 22, 2023

Want Your Business To Compete on a Higher Level? Here’s how…

By now, most businesses know the importance of using video to market their products or services. An engaging video is more likely to capture the attention of a busy person than the same content written as a blog post. However, the differences in the way videos are made can make a big difference in whether they go viral or simply sit on a website, not getting many plays. Knowing the differences between cinematography vs. videography can help companies decide which option is right for them. Videography Videography is a term used for the process of making videos. Nearly anyone with a

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December 22, 2023

Do you have a product to sell? Videos Offer a High Return on Investment!

Thousands of new products are launched every business day… Most either fail or have only modest success. Those making a splash in their market niche usually do so for one of two reasons. Either the product fills a void or crucial need, or the company uses the right marketing technique to ensure success. Most successful new products fall into the latter category.Most larger companies have in-house marketing groups whose job is to formulate and execute a strategy for new product introduction, as well as to continually update and promote existing ones. Established brand names with widespread or universal recognition often

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December 22, 2023

This One Simple Tactic can increase Your Brands Recognition by over 100%

Optimizing a website and marketing online are essential these days if business owners want their websites to be easily seen by potential customers. When it comes to properly marketing websites, video marketing is one of the top techniques to use. This can help a business gain an incredibly high return on their investment as videos are favored by search engines and are shared and viewed far more often than text content. They can even double the potential click-through rates and help impact buying decisions. Video marketing is surging in popularity due to many studies showing just how effective it is.

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December 22, 2023

Postcreatives Wins 3 AVA Digital Awards For Excellence in Video Production

DALLAS, TX – AVA Digital Awards today announced winners for the 2017 international awards competition. Judges reviewed over 2,500 entries from throughout the United States, Canada, and 16 other countries. Postcreatives secured two Gold awards and one Platinum award in the video production category. AVA Digital recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs, podcasts, and other forms of user-generated digital

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December 22, 2023

Learn How Video SEO Drives Website Traffic and Conversion for Maximum Profits

What makes someone stop and take notice of a company and the products or services they have to offer? What draws their attention enough to convince them to choose one business over the competition? Answering these questions properly can be the difference between success or failure. Advertising was once only a matter of having an interesting logo and a catchy slogan. However, consumer expectations have grown as the sophistication level of technology has increased. Even the smallest of companies operating out of remote villages can have clients on the other side of the planet. It takes more than giving out

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December 22, 2023

Businesses Are Struggling to get Noticed. How Can You Make Your Company Stand Out in a Crowd?

Let’s face it. No matter which way you slice it, advertising has developed a pretty lousy reputation over the years. And man, does that suck for us marketers. Most of the problem lies in the saturation. According to market research firm, Yankelovich, consumers residing in cities see an average of 5,000 ads in a single day. Unless you’re off the grid and living in the woods like a modern-day Thoreau, ads are virtually inescapable. And as we all know, that can get pretty damn annoying. It’s a terrible dichotomy. In a world overrun with media, consumers are becoming more apathetic while

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December 22, 2023
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