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Let’s face it. No matter which way you slice it, advertising has developed a pretty lousy reputation over the years. And man, does that suck for us marketers. Most of the problem lies in the saturation. According to market research firm, Yankelovich, consumers residing in cities see an average of 5,000 ads in a single day. Unless you’re off the grid and living in the woods like a modern-day Thoreau, ads are virtually inescapable. And as we all know, that can get pretty damn annoying. It’s a terrible dichotomy. In a world overrun with media, consumers are becoming more apathetic while