Because Your
Story Matters
When it comes to marketing a software company, video is a highly effective medium that can help you to stand out in a crowded market and effectively communicate your message to potential customers. According to recent statistics, including video content in your marketing strategy can significantly increase engagement and conversions. In fact, video marketers achieve a 54% increase in brand awareness, 66% more qualified leads per year, and a 54% increase in audience engagement compared to non-video marketers. Furthermore, 81% of businesses have reported that video has helped them to increase sales, with 83% of marketers saying that video has provided them with a good return on investment.
Professional videos are incredibly valuable for SaaS (Software as a Service) companies, playing a key role in demonstrating software functionality, enhancing user engagement, and driving conversions. These videos can effectively showcase the interface, features, and benefits of the software, providing potential customers with a clear understanding of how the product can solve their specific problems or improve their operations.
Tutorial and demo videos are particularly important for SaaS products. They guide new users through the setup process and demonstrate how to use various features, which can significantly reduce the learning curve and support user adoption. This type of content is crucial for customer retention, as it helps users quickly see the value in the software, encouraging ongoing engagement.
For marketing purposes, promotional videos that highlight key selling points, such as ease of integration, scalability, or security features, can be very persuasive. These videos can be used in various digital marketing channels, including social media, email campaigns, and landing pages, to attract and convert leads.
Customer testimonial videos are also impactful, providing social proof and real-world examples of how the software has benefited other companies. These testimonials can enhance credibility and trust, making them a powerful tool in a SaaS company’s marketing strategy.
BUSINESS VERTICALS
Videos to Tell your Stories and
Captivate your audience
Workwave
At WorkWave, our mission and vision right now are very clear. We believe we’ve already become the premier partner, delivering the products and services that our customers need to grow their business, service their customers and maximize the money. And we need to do that in order to help them reach what we say is their full potential. And that phrase of reaching their full potential is really important to us. Because our customer base is very diverse. We have a tremendous number of small businesses that run on workwave software, all the way up to some of the world’s largest global organizations. This video Highlights that vision.
L.L. Bean
Knowing the best way to communicate their work and effectiveness was to hear it directly from the clients themselves, we flew out to Freeport, Maine to capture Beumer Groups’ work in action. We sat down with everyone from L.L. Bean from the executives to the engineers to see just how much the Beumer Group did for them every single day.
We captured incredible footage of L.L. Bean’s systems and facilities at work, seeing the innovative logistics and processes that helped them fulfill orders worldwide. We spoke directly with people from L.L. Bean and the Beumer Group to tell the complete story of their successful partnership together.
WHY OUR CLIENTS LOVE OUR VIDEOS
Insightful videos of new products and services are always impressive over plain written content. Corporate video profiles are more presentable for clients and potential customers. Whatever be your need, we can create detailed and visually appealing videos for your business and brand. With Postcreatives‘ expert video production servicing Pennsylvania, your company will unleash new levels of untapped opportunity.
As your go-to corporate video production company, we are happy to discuss your goals with you. We realize that each organization has its own corporate tone, and our job is to learn what makes you unique and use that as leverage to connect you with your target audience. Whether you are looking to create corporate communication videos for your employees, customers, or a corporate culture video for onboarding processes, we have what it takes to deliver. Our team will take the time needed to understand what is needed. We brainstorm ideas and deliver creative approaches to produce the perfect corporate videos just for you.
