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“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”

– Bo Dietrick

Most Recent Posts

What You Need to Know About Video SEO

Video production is just one part of a larger video marketing strategy—Video Search Engine Optimization is another vital part that will help give your investment legs. Video Search Engine Optimization, Video SEO, or vSEO is a video-specific optimization that focuses on search optimization for video content. When embedding videos on your website, blog, or YouTube channel, it is extremely important that you optimize these videos to your business advantage. With vSEO you can easily boost the online visibility of your business, attract more targeted traffic, and eventually improve your sales. How Does It Work? …videos are 53 times more likely to rank on the 1st page of Google search results It is important to understand that search engine results are compiled based on text such as page titles, keywords, and headers that search engines crawl to create a result entry. Videos, however, don’t present any text for the search engine to decipher. Therefore, employing vSEO means creating and optimizing hidden tags and codes that tell search engines what the video is about and the content it contains inside. So, when search engines like Google or Bing come across a video, they know exactly what the video contains such as the title, creators, duration, thumbnail, etc. Search engines then have enough information to create an entry. Studies show videos are 53 times more likely to rank on the 1st page of Google search results. This means by focusing on vSEO and leveraging it to your advantage, you can potentially increase your website’s ranking as a result. Tips for Approaching vSEO Here are some tips to leverage video search engine optimization: vSEO can be tricky if you are doing it for the first time. This is where we come in! At Postcreatives, we can perform your vSEO and and get your video seen by the audience you want to see it. We are vSEO specialists and know all the techniques and strategies to successfully optimize videos. Get in touch with us today.

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Learn How Video SEO Drives Website Traffic and Conversion for Maximum Profits

What makes someone stop and take notice of a company and the products or services they have to offer? What draws their attention enough to convince them to choose one business over the competition? Answering these questions properly can be the difference between success or failure. Advertising was once only a matter of having an interesting logo and a catchy slogan. However, consumer expectations have grown as the sophistication level of technology has increased. Even the smallest of companies operating out of remote villages can have clients on the other side of the planet. It takes more than giving out business cards to make that happen. It requires skillfully applied SEO tactics and visibility in the places where consumers are most likely to look. In order to achieve the greatest level of ROI for all advertising dollars, businesses need to learn more about SEO for videos. The Statistics Videos currently account for 64 percent of all traffic on the Internet. With over three billion people using the Internet, it’s easy to see why every minute of the day over 100 hours of video are uploaded to YouTube. Marketers are currently spending nearly $8 billion a year on video advertising. This investment only happens because marketing companies and successful businesses know it works. The consumption rate of video viewing on YouTube doubles nearly every year as people are turning to video as their main source of information and entertainment. Who’s Watching? Nearly 80 percent of people are able to recall information from a video advertisement a month after viewing the video. It’s easy to assume that online videos are all short clips, streamed films, and music videos that are only watched by teens and young adults. The reality is that individuals from every demographic group are viewing videos at some point while online. Colleges and universities use video to reach potential students. Executives watch to learn about competitors, discover new talent, and review companies they are considering as partners. A Nielsen study reported that nearly 150 million Americans watch online videos, and over 90 percent of consumers viewing content on mobile devices share the videos they watch with others. Social media sites have increased the popularity of online video watching and made it easier for the best productions to draw attention immediately from millions of viewers around the world. Why Videos Help Videos used in advertising emails increase click-through rates by 200 percent or more. That’s not surprising since almost 90 percent of people asked in a recent survey stated that watching a video encouraged them to choose a product or service. The average consumer tends to believe the information they receive in a video more than what they read in written advertisements. Even more astounding is the capability of videos to provide that information. Studies revealed that one minute of video advertising is equal to 1.8 million words of text in its communication value. When that is considered, along with the fact that nearly 80 percent of people are able to recall information from a video advertisement a month after viewing the video, it’s easy to see how valuable this advertising method is to all industries. What Content Works In order for a video to effectively generate business, it has to contain content with some value to the consumer. Being direct is key because over half of viewers will watch for only two minutes or less. In those two minutes, consumers will decide whether or not the products or services the business offers interest them. The entertainment factor matters too because videos with amazing visuals, humor, and relevant information are shared the most. It’s tempting for people to want to describe at length the history and philosophy of their company, but few consumers are swayed into a purchase based on this information. Keep it brief, make it easy to understand, and know who is watching. It’s only possible to talk directly to a potential customer and maintain their interest when business owners understand who their average customer is and what they need or want. When SEO Matters Knowing how to optimize videos properly makes the difference between having a video with 10 views and turning into thousands if not tens of thousands of views! SEO always matters, but it’s most important when the video is created to draw traffic to a website. Corporate videos to educate investors, training videos, and email video advertisements are not the same as properly optimized video SEO. These videos require careful attention to how they are made and described. Everything is important when it involves drawing the attention of search engine crawlers. Knowing how to optimize videos properly makes the difference between a great video with 10 views and a substandard production with a million hits. Carefully scripted, directed, and performed productions are often lost in cyberspace when video SEO methods are not used properly. Video creation is not just capturing something on camera. It is an art form that requires technical knowledge and creativity. It also requires an understanding of marketing and online behavior when the final work is for SEO purposes. Companies that want the best return on their investment need to choose wisely for this type of production. Postcreatives offers more than a competently produced video. We use attention-grabbing visuals and interesting storytelling and mix it with the most effective SEO tactics possible to help each client rank higher on search engines than they have with any other campaign. Contact us to learn more about how a single video has the power to change everything.

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