Because Your
Story Matters
Marketing is crucial for manufacturing plants and companies looking to promote their products and services, educate their buyers, and recruit talented employees. According to recent statistics, 94% of B2B buyers conduct online research before making a purchasing decision, demonstrating the importance of having a strong online presence. Moreover, 90% of B2B researchers who are online use search specifically to research business purchases, highlighting the need for manufacturing companies to optimize their online content and ensure that their products and services are visible to potential buyers.
Professional videos are a strategic asset for manufacturing and logistics companies, enabling them to showcase their capabilities, technology, and scale in a compelling and understandable format. These videos can effectively demonstrate the sophistication of production processes, the efficiency of supply chain operations, and the quality control measures in place, which are critical in building trust and credibility with potential clients and partners. They also provide a unique opportunity to highlight innovations and advancements in manufacturing and logistics technologies, showcasing a company’s leadership in the industry.
Moreover, professional videos can play a crucial role in training and safety protocols, offering clear, visual instructions that are more easily retained by employees than traditional manuals. This can enhance operational efficiency and maintain high safety standards across facilities. For external communications, videos can help to differentiate a company in a competitive market, clearly articulating unique value propositions and service excellence. Additionally, engaging video content can attract talent by presenting the company as a forward-thinking employer committed to cutting-edge technologies and employee development. By utilizing videos, manufacturing and logistics companies can improve both their internal and external communications, fostering a more connected and informed community of employees, clients, and stakeholders.
BUSINESS VERTICALS
Videos to Tell your Stories and
Captivate your audience
Knight Hawk Coal
How do you sell a 4 mile long conveyance? Using Postcreatives to film your sales video – that’s how! The combination of BEUMER Group’s sophisticated modeling techniques and use of drones has enabled Knight Hawk Coal’s Prairie Eagle mine, in the Illinois Basin of USA, to reduce its long-term environmental impact.
Drone technology is being used more frequently during project planning, implementation and documentation to optimize the design phase, according to BEUMER. The recorded aerial photos are reconciled with regards to their perspective and evaluated photogrammetrically.
“We provided an overland conveyor that transports the coal from the mine to the main processing plant,” he said. “Our conveyor helps the company to considerably reduce its ecological footprint. With this technology, Knight Hawk can significantly reduce its long-term environmental impact compared to using truck transportation.”
L.L. Bean
Knowing the best way to communicate their work and effectiveness was to hear it directly from the clients themselves, we flew out to Freeport, Maine to capture Beumer Groups’ work in action. We sat down with everyone from L.L. Bean from the executives to the engineers to see just how much the Beumer Group did for them every single day.
We captured incredible footage of L.L. Bean’s systems and facilities at work, seeing the innovative logistics and processes that helped them fulfill orders worldwide. We spoke directly with people from L.L. Bean and the Beumer Group to tell the complete story of their successful partnership together.
Harvey Milk San Francisco Airport
BEUMER Group – a leading global supplier of automated baggage handling systems – has installed the first tote-based Independent Carrier System (ICS) to go live in the US.
The installation of the CrisBag® ICS in the new Harvey Milk Terminal 1, confirms San Francisco Airport (SFO) as a trendsetter for airports in the US. The ICS also enables 100% track and trace as each bag remains in the same tote throughout the baggage handling and integrated security screening process. The integration of an Explosives Detection System (EDS) makes CrisBag the first system to be certified by the Transportation Security Administration (TSA) for in-tote baggage security screening.
The Harvey Milk Terminal 1 Project is a design build project that allows for technology, innovation and manufacturing genius to come together and Postcreatives was glad to be a part of it!
WHY OUR CLIENTS LOVE OUR VIDEOS
In addition to promoting products and services, video production can also be used to showcase a company’s culture and attract talented employees. According to a recent survey, 67% of job seekers say that video content would help them to make a decision about a job, while 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. By using video production to showcase a company’s workplace culture, values, and employee experiences, manufacturing companies can attract top talent and differentiate themselves from competitors. Ultimately, by utilizing video production to promote products and services, and showcase company culture, manufacturing plants and companies can increase their visibility, attract new clients and talented employees, and ultimately achieve greater success.
