In-House Video Production Vs Outsourcing: 5 Questions To Help You Choose

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Video is the future of marketing. More and more brands are using video production to promote and sell their products or services. You may know many different approaches you can take when it comes to video production. But are you the type of person who likes to do things on your own? Even if you do, do you have the expertise to create an engaging and high-quality video? Or would you prefer to outsource a video production company with experience, manpower, and expertise? This post will help you determine which method for producing high-quality, engaging video is appropriate for you.

Question #1: Do You Have The Manpower to Do Your Video In-house?

While it would be ideal to have one person to take care of video content for you, the reality is that it requires a lot of manpower. In fact, even a medium-sized business probably doesn’t have the staff to handle the entire process from start to finish. A professional video company will have a team that includes everything from scriptwriters to camera operators. This often covers backup team members if another member of the video production team calls in sick or is unavailable.

Question #2: What Does Your Budget Look Like?

Video is quickly becoming a necessity if you want to develop a strong rapport with your audience. But, unfortunately, that takes money, and if you don’t have a big budget to work with, hiring an outsourced company could be the right choice for your business. This will allow you to get those vital videos done without spending too much and still delivering quality content that keeps people interested in your brand.

Question #3: Do You Have The Storytelling Skills to Create a Great Video?

Making effective video content isn’t just about hiring the right crew and wielding the latest equipment. It’s also about telling a great story, which requires a deep knowledge of what will resonate with your audience. Beyond that, you’ll need to know what type of video works best on different platforms. For example, a video that may do well on YouTube might not be as well-received on Facebook or Instagram. But with a creative team behind you, you can tell your story in a way that’s tailored to the platform.

Question #4: Can You Stay Abreast of The Ever-changing Video Landscape?

There are endless possibilities for creating a video, but be aware that new technologies and emerging trends come with them. Do you have the bandwidth to stay on top of everything a video production company can offer? A great video production company will find ways to stay on top of these shifting trends in your industry and guide you in the right direction. They will also help you buy or make the necessary equipment to meet the demands of your business.

Question #5: Can You Handle Multiple Video Projects at Once?

If you’re a growing company, you’re likely to have multiple videos that need to be created.
While one video is in the production process, you’ll need to figure out where you are on the road map for your next piece. It’s important to always be proactive rather than passive when it comes to your business. While a professional video production company can help you stay on track, you might want to consider bringing them in as early to ensure no project is left behind. This will help reduce the risk that any project is subject to delays or setbacks.

Video is one of the most versatile and powerful forms of marketing available today. However, to get a return on your investment, you need to work with a skilled video production company. You can visit to discuss your video needs.