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Working with PulteGroup, along with their partners Operation FINALLY HOME, Postcreatives has recently completed work with the Built to Honor program—our proudest accomplishment yet. Over the course of a year, Postcreatives followed the story of Staff Sergeant Mario Murray, a retired United States Army Veteran, and his family as they were chosen to receive a mortgage free home courtesy of PulteGroup’s Built to Honor program.The Built to Honor program was started in 2013 with a simple goal: give disabled veterans and wounded warriors a place to live—mortgage free. After partnering with Operation FINALLY HOME, a nonprofit national organization dedicated to

By now, most businesses know the importance of using video to market their products or services. An engaging video is more likely to capture the attention of a busy person than the same content written as a blog post. However, the differences in the way videos are made can make a big difference in whether they go viral or simply sit on a website, not getting many plays. Knowing the differences between cinematography vs. videography can help companies decide which option is right for them. Videography Videography is a term used for the process of making videos. Nearly anyone with a

The DIY trend is becoming increasingly popular in the US. In the quest of saving a few dollars, many businesses end up paying a huge price, compromising their brand image and sales all due to poor-quality DIY videos. A brand’s image can take years—and lots of dollars—to build, but skimping on video production (let alone photography) could negatively impact the prestige of the brand, making it vulnerable to collapse like a house of cards. A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor-quality video streaming. It impacted significantly on their viewer engagement and made a bad

2018 was, undoubtedly, the most memorable year on record for Postcreatives. Our 2017 brought significant changes that set 2018 up to be a potentially great year—new location, new creative talent, renewed focus—and wow, did it deliver! Our growth over these past few years has given us the ability to say, with extreme gratitude, that 2018 has blessed us with the ability to work with some of the biggest clients we’ve had to date. With all the unique challenges our team has been tasked with, we’ve not only held our own but we’ve delivered videos that have exceeded our wildest expectations. It

Considering online video marketing? Want to get professional, high quality video for your business? In this post, we unravel the real cost of professional video production. The good news is that not all video production services cost an arm and a leg. The cost varies depending on several factors. But what’s important to understand is that the investment in professional video production services is worth the money spent. It should be considered more of an investment than an expense, typically because a professional has the experience, the expertise and the equipment to create top quality videos that deliver your brand message with a greater