Recently, Postcreatives has partnered with one of our most exciting clients to date: Pulte Home Group. Pulte Home Group is a real estate developer and parent company of Pulte Homes, Centex Homes, and DelWebb Homes. After seeing one of our optimized videos on YouTube last year they recognized the unique visual and artistic style in which Postcreatives produces our videos. After a trial run of around thirty videos in a three month span, Pulte Homes awarded Postcreatives our largest contract to date. Now Postcreatives is proud to say that we have become the exclusive video production company for Pulte Home
“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”
– Bo Dietrick
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Working with PulteGroup, along with their partners Operation FINALLY HOME, Postcreatives has recently completed work with the Built to Honor program—our proudest accomplishment yet. Over the course of a year, Postcreatives followed the story of Staff Sergeant Mario Murray, a retired United States Army Veteran, and his family as they were chosen to receive a mortgage free home courtesy of PulteGroup’s Built to Honor program.The Built to Honor program was started in 2013 with a simple goal: give disabled veterans and wounded warriors a place to live—mortgage free. After partnering with Operation FINALLY HOME, a nonprofit national organization dedicated to
Video production is just one part of a larger video marketing strategy—Video Search Engine Optimization is another vital part that will help give your investment legs. Video Search Engine Optimization, Video SEO, or vSEO is a video-specific optimization that focuses on search optimization for video content. When embedding videos on your website, blog, or YouTube channel, it is extremely important that you optimize these videos to your business advantage. With vSEO you can easily boost the online visibility of your business, attract more targeted traffic, and eventually improve your sales. How Does It Work? …videos are 53 times more likely
America is a mobile society. The days when a couple got married, bought a house, settled down, and raised a family without moving are long gone. The average worker in the U.S. can expect to move more than 10 times. While some moves may simply be across town, more are to completely new cities or states. Moving is a stressful time. A new job, coworkers, schools, doctors—the list goes on seemingly forever. At the top of the list is finding the right house to make a home. Every city has plenty of real estate agents to choose from to ease
By now, most businesses know the importance of using video to market their products or services. An engaging video is more likely to capture the attention of a busy person than the same content written as a blog post. However, the differences in the way videos are made can make a big difference in whether they go viral or simply sit on a website, not getting many plays. Knowing the differences between cinematography vs. videography can help companies decide which option is right for them. Videography Videography is a term used for the process of making videos. Nearly anyone with a
Thousands of new products are launched every business day… Most either fail or have only modest success. Those making a splash in their market niche usually do so for one of two reasons. Either the product fills a void or crucial need, or the company uses the right marketing technique to ensure success. Most successful new products fall into the latter category.Most larger companies have in-house marketing groups whose job is to formulate and execute a strategy for new product introduction, as well as to continually update and promote existing ones. Established brand names with widespread or universal recognition often
Optimizing a website and marketing online are essential these days if business owners want their websites to be easily seen by potential customers. When it comes to properly marketing websites, video marketing is one of the top techniques to use. This can help a business gain an incredibly high return on their investment as videos are favored by search engines and are shared and viewed far more often than text content. They can even double the potential click-through rates and help impact buying decisions. Video marketing is surging in popularity due to many studies showing just how effective it is.
DALLAS, TX – AVA Digital Awards today announced winners for the 2017 international awards competition. Judges reviewed over 2,500 entries from throughout the United States, Canada, and 16 other countries. Postcreatives secured two Gold awards and one Platinum award in the video production category. AVA Digital recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs, podcasts, and other forms of user-generated digital
What makes someone stop and take notice of a company and the products or services they have to offer? What draws their attention enough to convince them to choose one business over the competition? Answering these questions properly can be the difference between success or failure. Advertising was once only a matter of having an interesting logo and a catchy slogan. However, consumer expectations have grown as the sophistication level of technology has increased. Even the smallest of companies operating out of remote villages can have clients on the other side of the planet. It takes more than giving out
Let’s face it. No matter which way you slice it, advertising has developed a pretty lousy reputation over the years. And man, does that suck for us marketers. Most of the problem lies in the saturation. According to market research firm, Yankelovich, consumers residing in cities see an average of 5,000 ads in a single day. Unless you’re off the grid and living in the woods like a modern-day Thoreau, ads are virtually inescapable. And as we all know, that can get pretty damn annoying. It’s a terrible dichotomy. In a world overrun with media, consumers are becoming more apathetic while
Imagine this… You are tasked with overseeing the redesign of your company’s new website. You assemble a team, develop a timeline, and project manage like no one has ever project managed before. You create a wish list of design assets and functionalities and empower your content team to create copy far punchier than anything your competitors are writing. You A/B test with the best of them until you’ve got a responsive, search engine optimized, sleekly designed site that you’re ready to go to war with. And then you launch. And then you wait. And then the data comes in. Bounce
Where to Host Your Videos for Best Marketing Practices: YouTube vs. Vimeo vs. Wistia and why it matters!
You’ve put in the work for your video. You’ve brainstormed, conceptualized, and strategized. You’ve hired a production company. They’ve shot, edited, and delivered a finished product. So… What the heck do you do with it now? Across the internet, the debate rages about where you should host your videos and why. There’s no wrong answer, really. If you’ve got content that’s engaging, eye catching, and effective, it’s going to get noticed. But there are definitely ways to optimize viewership and get the results you’re looking for. And the video hosting service you choose can have a lot to do with