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Elevating Healthcare Marketing and Outreach with Professional Video Production

In an era where digital media dominates, healthcare organizations must leverage powerful communication tools to stand out. Professional video production offers an unparalleled medium for healthcare marketing and outreach, combining visual appeal with effective messaging to reach and resonate with potential patients and partners. Here’s how professional videos can transform healthcare marketing and outreach efforts. The Strategic Importance of Video in Healthcare Marketing Video has become a central pillar in modern marketing strategies across industries, and healthcare is no exception. With the ability to convey complex information succinctly and engagingly, video can significantly enhance visibility, engagement, and trust—key elements in healthcare marketing. Why Invest in Professional Video Production? Building Trust and Credibility: In healthcare, trust is paramount. Professionally produced videos that showcase facility capabilities, patient testimonials, and expert interviews can significantly enhance a facility’s credibility and reassure potential patients of the quality of care. Demonstrating Services and Facilities: Video allows healthcare providers to give a virtual tour of their facilities and services, showcasing technology, comfort, and care quality. This visual presentation can be instrumental in a patient’s decision-making process. Educating Potential Patients: Videos can educate the public about health conditions, treatments, and preventative measures, positioning the healthcare provider as a trusted source of information and a leader in the field. Increasing Engagement: Videos are more likely to be shared on social media than other content types, increasing engagement and reaching a broader audience. This virality factor is crucial for campaigns focused on public health messages or community health initiatives. Key Components of Effective Healthcare Marketing Videos Patient Testimonials: Sharing patient stories and testimonials can humanize your brand and connect emotionally with potential patients. Seeing real-life success stories and positive outcomes builds confidence and trust in your services. Doctor Profiles: Videos that profile doctors and staff not only put a human face on your services but also allow professionals to discuss their expertise and dedication, further building trust with potential patients. Procedure Explanations: Detailed videos explaining common procedures or answering frequently asked questions can help reduce patient anxiety and educate them about what to expect, enhancing the overall patient experience. Health and Wellness Tips: Providing value through tips and advice on common health issues can establish your brand as a helpful and caring authority in the healthcare field. Best Practices for Healthcare Video Production Ensure Accuracy and Compliance: All video content must be factually accurate and comply with healthcare regulations, including privacy laws and ethical standards. Focus on Accessibility: Ensure that videos are accessible to all, including those with disabilities. This means including subtitles, using clear language, and considering visual impairments. Maintain a Professional Tone: While videos should be engaging, it’s crucial that they also maintain a professional tone appropriate for the healthcare setting. Measure Performance: Track the performance of video content through analytics to understand viewer engagement and refine future video strategies based on these insights. Conclusion Video is a dynamic tool that can transform how healthcare organizations conduct marketing and outreach. With the capability to inform, engage, and persuade, professional video production should be a cornerstone of any healthcare organization’s marketing strategy. Not only does it offer a means to visually communicate complex medical information, but it also provides a platform for connecting with patients on a personal level, ultimately enhancing both brand loyalty and care outcomes.

September 25, 2024

Revolutionizing Healthcare Recruitment: The Strategic Role of Video Production

Recruiting top talent in healthcare, be it doctors, nurses, or support staff, is more challenging than ever in today’s competitive job market. Healthcare institutions not only compete for patients but also for skilled professionals who are in high demand across the globe. Video production offers a dynamic and compelling tool for these institutions to showcase their environment, culture, and unique advantages. Here’s why video is becoming indispensable in the recruitment of healthcare professionals and how it can significantly enhance recruitment strategies. Why Use Video for Healthcare Recruitment? ● Showcasing the Workplace Environment: A video allows potential candidates to visually experience the working environment, the dynamics of the team, and the facilities where they might be working. This firsthand glimpse can be far more persuasive and informative than photos or written descriptions. ● Highlighting Organizational Culture: Culture is a crucial factor in a candidate’s decision-making process. Videos can effectively convey the institution’s values, the vibrancy of its staff, and its commitment to patient care and employee welfare, providing a genuine insight into the day-to-day operations and atmosphere. ● Enhancing Job Descriptions: Traditional text-based job descriptions are necessary but not always engaging. A video can bring these descriptions to life, providing clear insights into the roles, expectations, and potential impact candidates can have within the organization. ● Building Emotional Connections: Videos have the unique ability to evoke emotions through storytelling. By sharing stories of successful staff members, patient interactions, and community involvement, healthcare facilities can connect emotionally with potential applicants, making the institution more attractive. Key Components of Effective Recruitment Videos ● Authenticity: The most effective recruitment videos are those that feel authentic. They should reflect the true spirit and day-to-day reality of working at the institution. Scripted scenes and over-polishing can detract from the authenticity, making the video feel more like an advertisement and less like an invitation to join a professional family. ● Testimonials from Current Employees: Hearing directly from current doctors, nurses, and other staff members about their experiences gives authenticity and credibility to the recruitment message. These testimonials should address career development opportunities, work-life balance, and what makes the institution unique. ● Clear Calls to Action: Every recruitment video should have a clear call to action. This might be an invitation to apply for a job, visit the careers page, or contact the HR department for more information. Make sure this information is easy to find and act upon. ● Professional Quality: While the content of the video is paramount, the quality of the video itself also matters significantly. Professional video production ensures high-quality visuals and audio, which reflect the professionalism of the institution and help in attracting high-caliber candidates. Strategies to Maximize the Impact of Recruitment Videos ● Leverage Multiple Platforms: To maximize reach, share your recruitment videos on platforms where potential candidates are likely to spend their time. This includes LinkedIn, medical professional networks, and the institution’s own website. ● Integrate into Job Listings: Embed videos directly into job listings to make them stand out. A compelling video can be the deciding factor for candidates choosing which jobs to apply for. ● Use at Career Fairs and Open Days: Videos can be a powerful tool at career fairs and open days, providing a consistent and engaging introduction to the institution for potential applicants. ● Track and Adapt: Utilize analytics to track how your videos are performing. See where viewers are coming from, how long they are watching, and what actions they take afterward. Use this data to refine and improve your recruitment video strategy. Conclusion In conclusion, video production is not just enhancing the way healthcare institutions engage with potential patients; it’s also transforming how they recruit the vital professionals who deliver care. By effectively using video, healthcare providers can not only fill positions but attract and retain the very best talent in a highly competitive field, ensuring a brighter future for their teams and the communities they serve.

September 5, 2024

The Power of Story: How Video Enhances Patient Testimonials and Case Studies in Healthcare

Let’s talk about something that’s truly transformative in healthcare communications: patient testimonials and case studies captured through video. If a picture is worth a thousand words, then a video must be worth millions. In the healthcare sector, the stories of patient experiences and successful outcomes are not just marketing tools; they’re powerful narratives that can inspire hope, build trust, and even guide decision-making for prospective patients. Here’s why embracing video for patient testimonials and case studies is more than just a good idea—it’s essential. Humanizing Healthcare Through Video Healthcare can often feel impersonal—a maze of treatments, diagnoses, and protocols. Video testimonials and case studies cut through that by putting a face to the names, adding warmth to the cold clinical environment. When potential patients see and hear stories from real people who’ve undergone similar experiences, it doesn’t just serve as a testament to the healthcare provider’s capabilities; it makes the healthcare journey relatable and less daunting. Why Video Testimonials Work Wonderfully ● Emotional Connection: There’s something inherently compelling about watching someone share their story on screen. The expressions, the emotions, the genuine gratitude, or relief of overcoming a health challenge—all these elements forge a connection that written testimonials can hardly match. ● Credibility and Trust: Video testimonials allow viewers to see that the endorsements come from real, unscripted people. This authenticity is crucial in building trust, a key factor in a patient’s choice of healthcare provider. ● Detailed Narratives: Videos allow for a richer, more detailed narrative than text-based stories. They can capture nuances that written words might miss, like a patient’s journey through recovery or a detailed account of a life-changing procedure. Best Practices for Creating Impactful Healthcare Testimonials and Case Studies ● Keep It Real: The most engaging videos are unscripted. While it’s important to have a general outline of what the patient might discuss, their own words, spoken from the heart, are what truly resonate with viewers. ● Focus on Diversity: Showcase a wide range of patient stories to reflect the diverse community your healthcare service supports. Different ages, backgrounds, and treatment stories can help various prospective patients see themselves in those narratives. ● Quality Matters: This doesn’t mean every video needs a Hollywood budget, but ensuring good video quality—clear audio and visual, professional editing—matters. It reflects the professionalism of your healthcare brand. ● Address Privacy and Ethics: Always obtain consent from the patients featured in your videos. Be transparent about how and where the videos will be used, and ensure their privacy is protected in compliance with healthcare regulations. Using Videos to Their Full Potential Once you have these compelling videos, share them where they’ll make the biggest impact: ● On Your Website: A dedicated testimonial page or mixed in with relevant content. ● Social Media: Where they can be shared easily, reaching potential patients through organic and targeted campaigns. ● Waiting Rooms: A loop of testimonial videos can be a reassuring presence in areas where patients or families wait. Conclusion Incorporating video into patient testimonials and case studies offers a dynamic way to enhance the human aspect of healthcare. It not only helps in marketing efforts but also supports patients in making informed decisions. For healthcare providers, these videos are invaluable assets that showcase success, promote services, and most importantly, build a bridge of trust with the community they serve.

August 28, 2024

The Power of Visual Storytelling: Why Manufacturing & Logistics Industries Must Embrace Creating Stunning Videos to Enhance their Brand

Introduction In the fast-paced world of manufacturing and logistics, where precision and efficiency reign supreme, the importance of branding and storytelling often takes a backseat. However, in an era dominated by digital media and online presence, businesses in these industries can no longer afford to neglect the power of visual storytelling. In this article, we’ll explore the pivotal role of visually stunning videos in redefining the narrative for manufacturing and logistics companies. From enhancing brand identity to showcasing complex processes, we’ll delve into the compelling reasons why these industries must leverage the art of videography to convey their stories effectively. Denver Airport 1. The Changing Landscape of Manufacturing & Logistics The manufacturing and logistics industries have evolved significantly over the years. Gone are the days when they could operate quietly in the background, hidden from the public eye. Today, these sectors face increasing scrutiny from customers, investors, and the general public. As a result, they need to adapt to this new reality by presenting a transparent and engaging image. 1.1. The Impact of Digital Transformation One of the major drivers behind the need for visually stunning videos in these industries is the digital transformation that has swept through the business world. With the rise of social media, video-sharing platforms, and easily accessible online content, companies across the spectrum have had to reinvent their marketing strategies to stay relevant. Manufacturing and logistics firms are no exception. 1.2. The Rise of E-commerce The growth of e-commerce has put additional pressure on these industries to communicate their values and capabilities effectively. As consumers increasingly rely on online shopping, they expect more information and transparency regarding the products they purchase and how they are delivered. Videos offer an ideal medium to bridge this gap and create a meaningful connection with consumers. 2. Building a Strong Brand Identity Visual storytelling through videos plays a pivotal role in shaping a manufacturing or logistics company’s brand identity. Here’s why it matters: 2.1. Humanizing the Brand One of the challenges faced by these industries is the perception that they are faceless and purely transactional. Visually stunning videos have the power to humanize these businesses by putting faces to the name and showcasing the people behind the scenes. Whether it’s interviews with employees or glimpses into the day-to-day operations, videos provide a personal touch that resonates with the audience. 2.2. Communicating Core Values Every successful brand is built on a set of core values. Videos offer an effective platform to communicate these values to the world. By showcasing ethical manufacturing processes, sustainable practices, and a commitment to quality, manufacturing and logistics companies can differentiate themselves in a crowded marketplace. 2.3. Storytelling Through Visuals Humans are wired to connect with stories. Videos allow manufacturing and logistics firms to tell their stories visually. Whether it’s tracing the journey of a product from raw materials to the final consumer or showcasing the company’s history and milestones, storytelling through videos creates a memorable and relatable narrative. Rotor Clip Process Video 3. Showcasing Complex Processes Manufacturing and logistics involve intricate processes that are often hidden from the public eye. These industries can benefit greatly from using videos to demystify their operations: 3.1. Educational Content Videos serve as an invaluable tool for educating the audience about complex manufacturing and logistics processes. By breaking down these processes into easily digestible visuals, companies can help their customers better understand what goes into the products they purchase. 3.2. Transparency and Trust Transparency builds trust, and trust is a critical component of any successful business relationship. When manufacturing and logistics companies open their doors to the public through videos, they demonstrate their commitment to transparency. This, in turn, fosters trust among consumers, investors, and partners. 4. Attracting and Engaging Customers In an age where attention spans are shrinking, capturing and retaining the audience’s attention is a significant challenge. Visually stunning videos are a powerful tool for attracting and engaging customers: 4.1. Captivating Visuals Humans are naturally drawn to visuals. Visually appealing videos, with their vibrant colors, dynamic shots, and captivating storytelling, have the ability to stop viewers in their tracks and hold their attention longer than text or static images. 4.2. Exploring New Markets Videos transcend language barriers and can be easily shared across borders. This makes them a potent tool for manufacturing and logistics companies looking to expand into new markets. A well-crafted video can convey the essence of a brand and its offerings to a global audience. 5. Building Credibility and Authority Credibility is crucial in the manufacturing and logistics industries, where decisions often involve significant investments and risks. Visually stunning videos can help establish a company’s credibility and authority in several ways: 5.1. Demonstrating Expertise Videos can showcase a company’s expertise in its field. Whether it’s a demonstration of cutting-edge technology, a walkthrough of quality control processes, or an in-depth discussion with industry experts, videos provide a platform to underline a company’s competence. 5.2. Customer Testimonials Customer testimonials hold immense weight in the decision-making process. Videos featuring satisfied customers sharing their experiences and success stories can be a compelling tool for building trust and credibility. 6. Embracing Sustainability and Responsibility Sustainability and corporate responsibility have become paramount concerns for businesses across industries. Manufacturing and logistics companies are no exception, and videos can be used effectively to convey their commitment to these principles: 6.1. Green Initiatives Videos can highlight a company’s sustainability efforts, from eco-friendly manufacturing practices to efficient logistics that reduce carbon footprints. Showcasing these initiatives not only appeals to environmentally conscious consumers but also aligns the company with global sustainability goals. 6.2. Ethical Sourcing Transparency in sourcing raw materials and ensuring ethical practices throughout the supply chain is a growing concern. Visual storytelling through videos can demonstrate a company’s commitment to fair and responsible sourcing. 7. Leveraging Social Media and Online Platforms The digital landscape is where manufacturing and logistics companies can truly amplify their brand presence. Social media platforms and video-sharing websites provide an ideal stage for these industries to showcase their stories:

April 9, 2024

Why Choosing the Right Video Production Company is Crucial for Restaurant and Bar Owners

In this competitive market, grabbing consumer’s attention is key. And what can be a better way than investing in top-tier video production? High-quality visuals can influence many customers. A top-notch video with greater sound quality and editing can showcase the ambiance, cuisine, and unique offerings enticingly. Therefore, restaurant and bar owners must understand the imperative of hiring the best NJ video production company to create compelling video content that sets their brand apart from the crowd. Capturing the Atmosphere: A top-class video can capture the whole ambiance and the real vibe of a restaurant or bar accurately. Through high-level cinematography, adequate lighting, and editing techniques, the creators can showcase the uniqueness of the atmosphere that sets the venue apart from others. Highlighting Culinary Offerings: Choosing a professional video production company, such as Postcreatives, can dramatically transform the way culinary creations and signature cocktails are presented to the world. In an era where visual appeal is paramount, the ability to capture the essence of food and drink through the lens becomes invaluable. Postcreatives excels in this art, employing a combination of close-up shots that highlight the intricate details of each dish and drink, alongside expert editing techniques that elevate the overall visual narrative. The impact of such high-quality, mouthwatering visuals cannot be understated. Studies have shown that videos of food and beverages significantly influence consumer behavior, with 75% of users visiting a restaurant’s website after viewing a video of their offerings. This is a testament to the power of expertly crafted visuals in making culinary creations not just seen, but felt by the viewer, igniting an undeniable craving and a sense of curiosity about the dining experience. Moreover, with the right angles, lighting, and presentation, these videos do more than just showcase a menu; they tell a story. They capture the passion behind each dish, the craftsmanship of every cocktail, and the ambiance of the dining environment, creating a holistic sensory experience that resonates with viewers. This strategic portrayal not only sets the stage for what customers can expect but also builds anticipation, making the offerings virtually irresistible. Engaging Storytelling: An enticing video goes beyond mere visuals; it tells a story that resonates with viewers. The best NJ video production companies like ours can engage and captivate audiences with compelling narratives. By weaving together footage of the interviews with staff, venue, and reviews from satisfied customers, we create a storyline that conveys the unique personality and identity of the restaurant or bar. In a competitive market, the differentiation often lies in how well a restaurant or bar can connect with potential customers before they even step through the door. Video content created by companies like Postcreatives offers a compelling way to make that connection, turning viewers into visitors and visitors into loyal customers. Building Brand Awareness: In this digitalization era, having a robust online presence is necessary for success, including restaurants and bars. High-quality videos help you do that. Postcreatives employ powerful marketing tools that enhance brand awareness and visibility. Whether shared on different social media platforms, published on the venue’s website, or used in ad campaigns, these videos can attract potential leads and generate buzz around your brand. In conclusion, high-quality videos with top-level editing techniques and the best sound quality are essential for restaurant and bar owners looking to attract customers. It is the most powerful marketing tool whether showcasing your offerings or building a strong brand presence. By capturing the venue’s ambiance, highlighting culinary creations, storytelling, and building brand awareness, the best video production companies like ours help entrepreneurs achieve their business goals and stand out in a competitive market. Contact us to attract more and more consumers to your place using digital platforms. We help research and engage with brands. Remember, video production has become essential for businesses looking to promote their food and beverage offerings.

April 8, 2024

Postcreatives Helps Sell Hundreds of New Homes

Recently, Postcreatives has partnered with one of our most exciting clients to date: Pulte Home Group. Pulte Home Group is a real estate developer and parent company of Pulte Homes, Centex Homes, and DelWebb Homes. After seeing one of our optimized videos on YouTube last year they recognized the unique visual and artistic style in which Postcreatives produces our videos. After a trial run of around thirty videos in a three month span, Pulte Homes awarded Postcreatives our largest contract to date. Now Postcreatives is proud to say that we have become the exclusive video production company for Pulte Home Group in the Northeast Corridor.With over one hundred videos and counting already produced for Pulte Home Group, Postcreatives has helped to sell thousands of new homes in the New York, New Jersey, Connecticut, and Pennsylvania region, with our market expanding every day. As we embark on this epic journey with Pulte Homes we have not only increased their sales exponentially but also flourished creatively as we continue to find new and innovative ways to showcase these homes and community developments. During our time partnered with Pulte, we have identified and introduced four different sets of video styles for the client’s various needs. Our Quick Move In videos showcases homes and communities that are already built and ready for move in. This approach has proven extremely effective as nearly all of our Quick Move In homes featured in our videos have been sold in just a few months, or even weeks, span. Our Planned Tour videos act as a guide to what your living experience could be. Showcasing Pulte’s model homes, consumers have been able to see and design their dream homes based solely on our Planned Tour model homes. Our Lifestyle videos show what your life in the community can be like, with an emphasis on the amenities the community offers such as community centers, swimming pools, tennis courts, etc. Our Community videos give people a glimpse into a day in the life of a member of that community. These videos emphasize the uniqueness of the community as a whole and showcase what it truly means to live in a Pulte community. Using only state of the art equipment, such as drones and GoPro, along with a visionary cinematic style and approach, Postcreatives has exceeded all of Pulte Homes’ expectations. With thousands of homes sold and counting, Pulte loves Postcreatives’s work so much that they literally can’t build homes quick enough for us to film them. With another years worth of videos already under contract, it is safe to say that the partnership between Pulte and Postcreatives has only just begun. As we continue to strive toward unique and innovative ways to improve our style and process, Pulte Home Group is the perfect client for us to grow with. In addition to the videos showcasing and selling various homes and communities, Postcreatives produced a three-part documentary series called Built To Honor. This series, from the Pulte Homes program of the same name, followed and documented the building of a home for a true American hero. Honoring disabled veterans, Pulte’s program was designed to help give disabled veterans brand new mortgage free homes so that they can live the full and meaningful life they deserve as heroes of our country. Postcreatives is extremely proud to have been a part of this event and we salute all of the heroic veterans who have fought for our beautiful country. As Postcreatives continues to move forward and perfect our craft, we are supremely excited to continue our long term partnership with Pulte. As the most effective method of marketing Pulte has ever had, it is safe to say that the client is more than happy with the product Postcreatives is providing. We look forward to helping get people into their dream home and making Pulte Home Group shine brighter.

December 22, 2023

Built to Honor – Postcreatives Gives Back!

Working with PulteGroup, along with their partners Operation FINALLY HOME, Postcreatives has recently completed work with the Built to Honor program—our proudest accomplishment yet. Over the course of a year, Postcreatives followed the story of Staff Sergeant Mario Murray, a retired United States Army Veteran, and his family as they were chosen to receive a mortgage free home courtesy of PulteGroup’s Built to Honor program.The Built to Honor program was started in 2013 with a simple goal: give disabled veterans and wounded warriors a place to live—mortgage free. After partnering with Operation FINALLY HOME, a nonprofit national organization dedicated to aiding wounded warriors when they return home from war, Built to Honor has become a huge success in more ways than one since it started. The program has helped over 30 veterans and their families to have a new start in brand new homes. PulteGroup decided that they wanted to capture the incredible story of one of their veterans. So Pulte asked Postcreatives, their exclusive video production company for the Northeast Corridor, to help tell this amazing story. Staff Sergeant Mario Murray joined the United States Army in 2005 after the death of his youngest brother, who was a Marine. During his service Staff Sergeant Murray served a tour in Afghanistan in 2011. During his tour, Murray lost 117 of his fellow veterans, whom Murray refers to as his ‘brothers and sisters.’ On one fateful day, Murray’s base was attacked; he received numerous physical injuries and suffers from PTSD. After a long recovery, Murray retired from the Army in March 2014. He received numerous awards for his service, including an Afghan Campaign medal, three Army Commendation medals, and a NATO medal. Staff Sergeant Murray and his family were chosen over other candidates to receive their mortgage free home through Built to Honor. On a day that they thought was supposed to be a round of interviews, the Murrays were surprised to learn that they had already been chosen for the program and were there to break ground on their brand new home. As the entire community came out to support them, the Murrays were overwhelmed by the outpouring of support and the amazing opportunity they had just received. Through the course of the next few months, Built to Honor, with the help of the community, Operation FINALLY HOME, and Postcreatives, completed the construction on the home. Finally, the Murrays were able to move into their new home on April 21, 2015. Although they had seen the progress of the home over the months it was being built, nothing was more meaningful to the Murrays than the messages of support the community had written on the frame of the home. Although the messages were covered by sheetrock when the home was complete, they make up the core and soul of what the home was built on; love. Now the Murrays have a brand new mortgage free home built just for them. Their gratitude to Built to Honor can only be matched by the gratitude that PulteGroup and Postcreatives have to Staff Sergeant Murray and those like him who sacrifice so much in the name of our country. “Tom and his crew are fantastic. They have a strong attention to detail to ensure every shot is perfect. I truly valued their creative thinking and input during the film production process. I highly recommend Postcreatives for your video production needs.” Valerie Dolenga, The Pulte Group In honor of all the veterans and soldiers who fight for our country every day, Postcreatives would like to thank you for your service; we are honored to have been a part of such an amazing program and hope to be a part of many more to come. Congratulations to Staff Sergeant Mario Murray and his family and thank you to our partners at Pulte Group for helping us to shine brighter on this special occasion.

December 22, 2023

What You Need to Know About Video SEO

Video production is just one part of a larger video marketing strategy—Video Search Engine Optimization is another vital part that will help give your investment legs. Video Search Engine Optimization, Video SEO, or vSEO is a video-specific optimization that focuses on search optimization for video content. When embedding videos on your website, blog, or YouTube channel, it is extremely important that you optimize these videos to your business advantage. With vSEO you can easily boost the online visibility of your business, attract more targeted traffic, and eventually improve your sales. How Does It Work? …videos are 53 times more likely to rank on the 1st page of Google search results It is important to understand that search engine results are compiled based on text such as page titles, keywords, and headers that search engines crawl to create a result entry. Videos, however, don’t present any text for the search engine to decipher. Therefore, employing vSEO means creating and optimizing hidden tags and codes that tell search engines what the video is about and the content it contains inside. So, when search engines like Google or Bing come across a video, they know exactly what the video contains such as the title, creators, duration, thumbnail, etc. Search engines then have enough information to create an entry. Studies show videos are 53 times more likely to rank on the 1st page of Google search results. This means by focusing on vSEO and leveraging it to your advantage, you can potentially increase your website’s ranking as a result. Tips for Approaching vSEO Here are some tips to leverage video search engine optimization: vSEO can be tricky if you are doing it for the first time. This is where we come in! At Postcreatives, we can perform your vSEO and and get your video seen by the audience you want to see it. We are vSEO specialists and know all the techniques and strategies to successfully optimize videos. Get in touch with us today.

December 22, 2023

Get More Views and Sales with Real Estate Videos

America is a mobile society. The days when a couple got married, bought a house, settled down, and raised a family without moving are long gone. The average worker in the U.S. can expect to move more than 10 times. While some moves may simply be across town, more are to completely new cities or states. Moving is a stressful time. A new job, coworkers, schools, doctors—the list goes on seemingly forever. At the top of the list is finding the right house to make a home. Every city has plenty of real estate agents to choose from to ease the process. However, not all agents utilize the best and most modern techniques. House hunting trips are popular but expensive. Cramming 25 home visits into one day is not only exhausting, but confusing. After a while they tend to blend together in your memory. Repeated calls to the real estate agent can help sort them out, but it will still be difficult to select the final candidates after one or two frenzied days of searching. Why go on multiple home visits in one day when you can tour homes by Pulte from your computer? https://vimeo.com/146645607/6797b7a2d8 The Limitations of Photos Photographs help to keep each home distinct and separate but, unless time and skill are employed by professional photographers, they tend to be grainy, poorly lighted, and typically show only a few aspect angles. Even when made into a slideshow or collage, the impression is one of a series of photographs, not of a walking tour of a prospective home. Benefits of Real Estate Videos The best and most modern way to present a home to potential purchasers is to engage the services of a professional video production company. Techniques such as the use of drones for both aerial and 360-degree views as well as backlighting can make a home come alive in a way that snapshots or virtual tours cannot. Clients are able to compare homes down to the details of floor coverings, cabinet closures, and plumbing fixtures using high-quality real estate videos. https://vimeo.com/174221732 Our home tour video for Pulte Homes shows many details of the model home, including doors, cabinets, countertops, and more https://vimeo.com/146645525 https://vimeo.com/133059986 Production of home tour videos is the best way to showcase model homes and new communities as they are developed. Families can get a sense of the available features of homes as well as a glimpse into the lifestyles of the emerging neighborhoods in each community. As a part of selecting the perfect new home, they can walk to school, visit the grocery store and jog or bike the trails in their new surroundings virtually without leaving their living rooms. Our highest ranking videos on Vimeo have tens of thousands of views! This particular video shown here has over 30,000 views. Online collaboration between the builder, the real estate agent, and the prospective purchaser are made possible using real estate videos as well. Questions arising about built-in features that cannot be fully displayed can be answered in real time, as all participants view the same portion of the video simultaneously. A model home video can be used as an opportunity to ask the builder and the real estate agent about including changes to floor plans and room layouts as the family’s new home is under construction. https://vimeo.com/182760404 A commercial real estate video for Rising Sun Construction, used in the header of their website. Real estate agents can make their offerings stand out from all others by utilizing state-of-the-art video techniques now available. Online real estate videos translate into more views, more inquiries and, eventually, more sales. Professional video production companies such as Postcreatives make good partners. Sales records will reflect the benefits.

December 22, 2023

Want Your Business To Compete on a Higher Level? Here’s how…

By now, most businesses know the importance of using video to market their products or services. An engaging video is more likely to capture the attention of a busy person than the same content written as a blog post. However, the differences in the way videos are made can make a big difference in whether they go viral or simply sit on a website, not getting many plays. Knowing the differences between cinematography vs. videography can help companies decide which option is right for them. Videography Videography is a term used for the process of making videos. Nearly anyone with a camera can be an amateur videographer. In fact, lots of people today shoot DIY videos for the Internet that likely won’t be viewed outside of YouTube. Some of them are decent quality because they use good cameras. However, with basic videography, the end result can seem amateur even if the person shooting the video charges premium rates. That’s because they don’t take all the elements of a great product into account, including the lighting and lenses used. Cinematography Cinematography is much more than shooting a video—it’s shooting a full-on production. Some people describe their completed projects as mini-movies rather than as marketing videos. When you work with a cinematographer as a business owner, you are actually working with a team of people who all specialize in some aspect of the production. For example, one person will be holding the camera, another will be giving direction to the actors in the video and another will manage the lighting so everything looks perfect. The process starts well before shooting begins. A great script can make a huge difference when it comes to how well a video is received by its audience. A production company that truly understands the business is in an optimal position to help write a script that will compel viewers to take the call to action. With cinematography, as opposed to videography, the script is more about telling a story than selling a product. People today are accustomed to fast-forwarding over commercials on television and skipping ads in online videos. A production that is merely an advertisement for a product or service won’t be well-received by very many people. However, a message that tells the story of the company or even how the product solved a problem for another customer is much more likely to be viewed in its entirety. Cinematography is much more than shooting a video—it’s shooting a full-on production. Business owners who want a video merely for the sake of having a video on their website may be satisfied with the results offered by a videographer. These professionals use high-quality cameras and often produce nice products for their customers. When a potential client sees one of these videos online, they’ll know it was done by a professional rather than someone using a smartphone camera. The editing software videographers use help to make the final product look great when it’s posted online. When cost is the determining factor, this can be an affordable solution. On the other hand, when a company has been in business for a while and needs a video that will show customers exactly why they are the obvious choice over the competition, cinematography is the ideal choice. Business owners who choose this option can expect to work with a trained crew who will ensure the lighting is perfect, the perfect lenses are used for each portion of the video, and that the subject looks flawless throughout the production. Rather than simply capturing the person speaking on camera, a cinematographer creates a feeling for the viewer. These videos are more likely to be shared because the video itself is interesting – not because of the product or service being sold. Cinematography as Art Anyone can shoot a video. However, it takes an experienced team of professionals to put together a true production. Business owners can expect a set as well as people around to adjust the scene or the lighting to capture the feeling of the production. Small business owners who want to compete on a higher level need this kind of video representing their company. Any average business can create a video and post it on their site or even on their YouTube channel, but only the best videos are shared on social media to the point where they get millions of views from potential paying customers. You can expect your video to go through an extensive editing process that ensures only the best shots are shown to the world. When you choose the experienced production team at Postcreatives, we can be certain you’ll get a result you’ll be proud to show to everyone. You and your team will work together from the beginning to get an accurate representation of the feeling and goals of the production so you can be happy with the video when it’s finished. This type of service is not for every company. In fact, only those that are really serious about getting their message out in front of the maximum amount of potential customers should even go through the process of cinematography. Brand new businesses and those on a strict budget may get a satisfactory result from the less-intensive process of videography.

December 22, 2023

Do you have a product to sell? Videos Offer a High Return on Investment!

Thousands of new products are launched every business day… Most either fail or have only modest success. Those making a splash in their market niche usually do so for one of two reasons. Either the product fills a void or crucial need, or the company uses the right marketing technique to ensure success. Most successful new products fall into the latter category.Most larger companies have in-house marketing groups whose job is to formulate and execute a strategy for new product introduction, as well as to continually update and promote existing ones. Established brand names with widespread or universal recognition often make the tasks easier, permitting traditional processes to succeed. All too often, products fail simply because some corporations have not changed their strategies to take advantage of the new technologies that are available. Product video for Crime EyeSuccessful company and product branding are accomplished by gaining prospective consumers’ attention. This is done through the use of the media that will reach the largest percentage of the intended audience. In earlier times, newspaper advertising and catalog mailings were the best means. Radio and television eventually replaced periodicals, and mass mail-outs began to target specific groups or locations. All of these techniques have been successful, but are now outdated. Product Marketing in the Digital Age The advent of the internet and the rapid expansion of mobile devices have created marketing strategies that can target specific groups, ages, income levels, and geographic areas. New product videos can be introduced to more people more quickly than envisioned even half a decade ago. With access to big data, trial testing of new products can be accomplished before incurring the expense of region- or nation-wide campaigns. Product lines can be created, altered, expanded, or canceled by the judicious use of branding and trial videos. Product video for Arch JewelryVideo production companies like us are taking advantage of their capabilities in several ways. Awareness of products that are not well-known or are successful in limited areas can be enhanced. New products can be introduced to either a wide or narrowly focused audience depending upon the marketing strategy. Products not yet on the market can be introduced even while any patents are still in process or packaging and production issues remain unsettled. Just as trailer videos are widely disseminated for movies and television programming to build anticipation, a creative agency can enhance product success through product videos. Product video for Fade Scar Gel Choose Postcreatives for Product Videos Choosing the right company can be a major factor in making a product stand out whether for an initial offering, re-labeling of an existing item, or a change in the ingredients or sizes available. As an example, many campaigns have been reportedly been successful due to the use of product videos in NJ and throughout the tri-state area. Postcreatives is utilizing cutting-edge video technology to expand our reach into other states as well. Product branding through the use of video, taking advantage of the ability to reach large audiences through creative marketing, and keeping up with the state-of-the-art developments in big-data technology have created a completely reinvigorated advertising industry.

December 22, 2023

This One Simple Tactic can increase Your Brands Recognition by over 100%

Optimizing a website and marketing online are essential these days if business owners want their websites to be easily seen by potential customers. When it comes to properly marketing websites, video marketing is one of the top techniques to use. This can help a business gain an incredibly high return on their investment as videos are favored by search engines and are shared and viewed far more often than text content. They can even double the potential click-through rates and help impact buying decisions. Video marketing is surging in popularity due to many studies showing just how effective it is. What is Video Marketing? Content produced online needs to be marketed properly to help optimize the website and to help entice new customers to a business, and videos are no different. With the right marketing plan for a video, it can easily reach thousands of potential customers. It can then help encourage customers to purchase a service or product or to learn more about the business so they’ll want to make a purchase in the future. It’s a way of using a common content type that’s loved by consumers to get the word out about a business. Videos are far more memorable than text posts, can be processed by our brains faster than text so they’re more likely to have an impact, and can impact the potential customer’s decision to make a purchase. What Types of Businesses Use Video? Just about every type of business can benefit from marketing their videos. In fact, 87% of marketers who work online use videos in some way and 65% plan to increase their mobile budgets to include room for more videos. Out of the B2B organizations, 96% use video in some capacity and even colleges and universities have a presence on video-sharing websites like YouTube. More and more businesses are learning about how videos can be an essential part of their overall online marketing plan and are using it to their advantage already. Why is it So Successful? When people enjoy the video they’re watching, it increases brand recognition by over 100%. Although the videos might be short, the average consumer watches 16 minutes of video ads every month. More than half of the executives interviewed during a study claimed they would rather watch a video than read. Studies also show that when consumers enjoyed the video they watched, it increased the brand recognition by over 100% and increased their intent to purchase something by 97%. When done right, it can be a highly successful form of marketing and, since more and more consumers are watching ads and videos online, can make it easier to reach out to and reel in a new customer. How Does Video Help With Conversion Rates? Conversion rates are a vital component of internet marketing. Just getting the potential customer to the website helps, but isn’t enough to make sure they’ll purchase something. However, conversion can be increased by 80% when there’s a video on the landing page and when included in emails can lead to a 200% or more increase in the click-through rates to the get potential customer to the website. After watching a video online, more than 64% of consumers are more likely to buy the product online. Videos can help bring the potential customers to the website and then help sell the products on the website to lead to a significant increase in the business’s revenue from the website. They can help through any part of the marketing sales funnel to help increase the number of potential customers converting to customers and to help encourage them to shop on the website again in the future. How Does a Video Impact Customers? The main point to consider is the impact the video is going to have on the potential customers once it’s marketed properly. Even if it doesn’t convince a potential customer to make a purchase right away, it does encourage them to make one before long and can help them recognize the business when they’re online in the future. In fact, 80% of users can recall a video they saw in the past month and the average consumer watches approximately 32 videos per month. About a third of consumers trust video ads, which is significant as one-third of all online activity is watching videos. Consumers are also more likely to share videos than they are text content, with 92% of consumers being willing to share some of the videos they watch. This can help the videos reach many more potential customers and, since the video was shared by someone they might know, could lead to a further increase in potential sales. What’s the Return on Investment? Many businesses are worried about the cost of marketing their videos compared to what they’re going to get back in revenue. However, marketing videos has an incredibly high ROI and can increase a business’s revenue significantly. Around 90% of consumers note that watching a video has an impact on their decision to purchase something and consumers are more than ten times more likely to share or comment on videos than they are text content, making it easier for the videos to be shared to many more people without costing more. With the right optimization, a video can also increase your website’s ranking in Google, with the chance of ranking on the first page being 53 times more likely than if the website didn’t have video content. If you’re interested in making sure you get the most from your videos, start working with us, an NJ video marketing company, today. We can help with video SEO and marketing for your videos to ensure they are working hard to entice new customers and to help potential customers make the decision to purchase a product or service from you. Contact us today to learn more about how we can help you.

December 22, 2023

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