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“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”

– Bo Dietrick

Most Recent Posts

Do you need New and Innovative ways to Attract and Keep Customers?

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interest. There are quite a few other benefits you can receive when you have

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Why DIY Videos are not Saving you but Costing you BIG Money!

The DIY trend is becoming increasingly popular in the US. In the quest of saving a few dollars, many businesses end up paying a huge price, compromising their brand image and sales all due to poor-quality DIY videos. A brand’s image can take years—and lots of dollars—to build, but skimping on video production (let alone photography) could negatively impact the prestige of the brand, making it vulnerable to collapse like a house of cards. A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor-quality video streaming. It impacted significantly on their viewer engagement and made a bad

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Postcreatives Wins Platinum Hermes Award for Excellence in Video Marketing

Postcreatives Awarded Platinum Statue for Sportika Sports Promotional Video DALLAS, TX – Hermes Creative Awards today announced Postcreatives as a Platinum winner in the 2017 international awards competition. The Hermes Awards recognize outstanding work among creative professionals involved in the conceptualization, writing, design, and production of emerging media. The Hermes Awards receive over 6,000 annual entries from throughout the United States, Canada, and numerous other countries. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, and production companies. Postcreatives won the Platinum statue in the marketing category for the promotional video the agency produced for Sportika Sports.

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The Greatest Video Marketing Trends to Look Forward to in 2018

It’s been coming since the dawn of the television age and the advent of YouTube… Video marketing is a major frontier and marketers who know what’s what keep one eye fixed on video marketing trends. The truth is, consumers want video. 53% of people want to see more video content, and 73% of B2B marketers say that video marketing is good for ROI. So what’s holding you back? Here are the up and coming video marketing trends you should keep an eye on – and put in rotation with your forward-thinking marketing squad. Projection Mapping Picture this: it’s video, but 3D. Here’s how it works.

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10 Compelling Reasons Why Your Business Needs Professional Photography Services

It’s no secret you need a website to promote your business in this day and age. Unfortunately, not all business owners understand the power of utilizing professional photography services on their sites. Some people think photographers are just for headshots, and others don’t even contact a professional for that!The truth of the matter is this: professional photos can take your brand to the next level. From digital campaigns to print media, custom images are a crucial part of any marketing strategy. Not convinced? Keep reading to discover 10 reasons why you need to invest in professional photography services. 1. Say

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Health and Wellness videos educate consumers and drive profits

The health and wellness industry is broad and diverse, and its many businesses rely on connecting personally with customers or patients. Compelling, high-quality videos are necessary to educate, communicate, and connect with consumers. Successful video production companies are aware the goals of the client must be at the root of any video production and drive the creative process. That’s why every video needs a unique approach. Even within the same industry, businesses have distinct cultures and may use videos for different purposes. The following are examples of health and wellness videos produced by Postcreatives. Advanced Wellness Advanced Wellness is a multi-specialty practice including doctors,

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Corporate Films and Commercials

Corporate Films, Commercials, and other promotional videos are no longer an interesting extra that gives one business an edge over another; they are advertising necessities. Video is a medium that can be informational, introduce new businesses to potential customers, and entertain people at the same time. Videos are an equally helpful tool for finding investors and convincing lenders of the corporation’s professionalism. Why Businesses Need Video Corporate films and commercials have many uses. They can be training videos for new hires or can help companies meet safety regulations required by their insurance companies. They can be shown at board meetings

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7 Ways to Use Video Marketing to Drive Conversions

Don’t listen to marketers who tell you that video is solely used for brand awareness. It’s a common myth peddled by people who shy away from analytics. While it’s true that video is the best tool to get your name out there, it’s not just a one-trick pony. Video is versatile, and as the demand rises for video content. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a million different ways you can use it to achieve your marketing goals.At the end of the day, all marketing goals have the same

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Frequently Asked Questions (FAQ) about Video Production

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interests. There are quite a few other benefits you can receive when you have

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2018: Postcreatives’ A-Year-in-Review

2018 was, undoubtedly, the most memorable year on record for Postcreatives. Our 2017 brought significant changes that set 2018 up to be a potentially great year—new location, new creative talent, renewed focus—and wow, did it deliver! Our growth over these past few years has given us the ability to say, with extreme gratitude, that 2018 has blessed us with the ability to work with some of the biggest clients we’ve had to date. With all the unique challenges our team has been tasked with, we’ve not only held our own but we’ve delivered videos that have exceeded our wildest expectations. It

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With Video Production, Small Businesses Have Increased Visibility

In today’s fast-moving society, you have a very limited amount of time to capture someone’s attention and educate them on what it is you do. When you consider business video production from Postcreatives, you are taking the best course of action to not only showcase and promote your business, but to ensure you’re grabbing your audience’s attention quickly.Video retains people’s attention far greater than written text and provides an easy-to-understand, visual style that prospective clients can grasp and comprehend. Studies show that 80 percent of people would watch a video rather than read text in its entirety. Furthermore, a business video production

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Real Estate Videos 101: The Top Real Estate Videography Tips

Any real estate agent worth their salt knows that a selling a property is about so much more than selling a property. You need to go the extra mile to show the buyer what they get from this home over all others. This is where real estate videography can help you go the extra mile. The trick is knowing where to begin. Here are three tips you need to keep in mind before your next video shoot. Plan Ahead The cardinal rule of any video shoot is simple: plan ahead. Videos may look off-the-cuff and breezy, but making a high-quality video

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