Video production is one part of a video marketing strategy; the other is Video Search Engine Optimization or Video SEO (“vSEO”). vSEO is video specific and focuses on search optimization for video-based content.
When embedding videos on your website, blog, or YouTube channel, it is extremely important that you optimize these videos to your business advantage. With vSEO you can easily boost the online visibility of your business, attract more targeted traffic, and eventually improve your sales.
How Does It Work?
It is important to understand that search engine results are compiled based on text such as page titles, keywords, and headers that search engines crawl to create a result entry. Videos, however, don’t present any text for the search engine to decipher.
Therefore, employing vSEO means creating and optimizing hidden tags and codes that tell search engines what the video is about and the content it contains inside. So, when search engines like Google or Bing come across a video, they know exactly what the video contains such as the title, creators, duration, thumbnail, etc. Search engines then have enough information to create an entry.
Studies show videos are 53 times more likely to rank on the 1st page of Google search results. This means by focusing on vSEO and leveraging it to your advantage, you can potentially increase your website’s ranking as a result.
Tips for Approaching vSEO
Here are some tips to leverage video search engine optimization:
- Select targeted and relevant keywords for your business and include them in the title/name of the video; also use the word “video” where appropriate. Remember that the title is the most important piece of information for search engine spiders. Also, studies show that the word “video” in the title can boost the relevance of a related web page.
- Write a unique and keyword-rich description for each video that you want to post and optimize. Video descriptions are found to be the second best indicator to search engines, following the title.
- Make sure to write video transcripts. Transcripts are text based and remove the guesswork for search engines. It helps the search engine fully understand what your video is about, thereby optimizing it for desired keywords.
- Tag your business videos with relevant keywords.
vSEO can be tricky if you are doing it for the first time. This is where we come in! At Postcreatives, we can perform your vSEO and and get your video seen by the audience you want to see it. We are vSEO specialists and know all the techniques and strategies to successfully optimize videos. Get in touch with us today.