Our Video Production Process
“Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.”
- Lewis Howes
Postcreatives works closely with you to become as educated as possible about your company, giving us the ability to identify the defining characteristics which make your business unique. Then, we take that information and work to amplify those standards on screen.
After we learn as much as we can about your business, we begin the early stages of production—this includes: script writing, storyboarding, and location scouting. We work closely with you to create the cohesive outline we'll work with during production.
Following Pre-Production, we are ready to schedule the shooting dates and film the actual production. The Postcreatives team uses state-of-the-art cameras, drone technology, and production equipment to ensure that your video is of the highest quality.
Although the heavy lifting gets done on the shooting day(s), Post-Production is where the magic happens! Our editing team uses industry-leading software to transform the raw footage into your company's unique story. To keep you in the loop throughout the Post-Production process, we use project management software so you can see your story come together.
This is the day you've been waiting for! After Post-Production, the final cut is ready to be delivered to you. We make the video easily accessible on any device and available for you to download. Optionally, we can upload the videos directly to the distribution platform of your choice.
Elements of this process include storyboarding, concept design, scouting, and set design.
This part of the process can be incredibly fun, as you can really be creative and discover exactly how your film or video will look when it's done.
A video script is the blueprint and foundation for your digital video. It's a chronological run-down of scenes, action and dialogue that you want to appear in your video.
At Postcreatives, we use a simple but powerful script document. It lets us set out the voiceover on the left and the action on screen on the right.
A storyboard is a graphic representation of how your video will unfold, shot by shot. It's made up of a number of squares with illustrations or pictures representing each shot, with notes about what's going on in the scene and what's being said in the script during that shot.
Location scouting is finding real places to serve as the fictional locations described in a film's screenplay.
In filmmaking, the right location supports the narrative and helps to create a believable world.
Also known as voice actors, voiceover artists are auditory performers who work on everything from sales videos, commercials, short form documentaries to and e-learning courses.
Video editing helps weave tales. The process involves using songs, dialogues, graphics, effects, etc. to enhance storytelling.
On the other hand, Motion graphics utilizes processes like 3D motion graphics and computer animations in tandem or alone to create compelling videos.
Color grading is the process of editing film or video footage to have a new look to help make a video feel more vibrant and stylistic.
Define color correcting. Color correcting is the process of editing film or video footage to fix any imbalances in the color so it can appear how the eye is meant to see it.
Music licensing is a process that protects the interests of copyright owners (i.e., songwriters, publishers, etc.) who own the song(s) you want to use in your creative projects.
With the proper licenses, you have the legal go-ahead to feature music in your YouTube video, film, or other project.
These videos require higher levels of strategy and resources. Our highly skilled production team is hear to help devise a more complex video concept to meet your production needs.
High quality video is in high demand! When we spend this much time together creating the perfect pitch and story you're guaranteed to attract a tremendous amount of success.
These videos deliver the ultimate wow factor and are guaranteed to turn some heads. We bring in our entire production team to devise more complex video concepts and production needs.
Tell us a little bit about yourself and your project
and one of our Producers will be in touch as soon as possible.