SaaS

Video Production Experts.

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Because Your Story Matters

When it comes to marketing a software company, video is a highly effective medium that can help you to stand out in a crowded market and effectively communicate your message to potential customers. According to recent statistics, including video content in your marketing strategy can significantly increase engagement and conversions. 

In fact, video marketers achieve a 54% increase in brand awareness, 66% more qualified leads per year, and a 54% increase in audience engagement compared to non-video marketers. Furthermore, 81% of businesses have reported that video has helped them to increase sales, with 83% of marketers saying that video has provided them with a good return on investment.

Professional videos are incredibly valuable for SaaS (Software as a Service) companies, playing a key role in demonstrating software functionality, enhancing user engagement, and driving conversions. These videos can effectively showcase the interface, features, and benefits of the software, providing potential customers with a clear understanding of how the product can solve their specific problems or improve their operations.

Tutorial and demo videos are particularly important for SaaS products. They guide new users through the setup process and demonstrate how to use various features, which can significantly reduce the learning curve and support user adoption. This type of content is crucial for customer retention, as it helps users quickly see the value in the software, encouraging ongoing engagement.

For marketing purposes, promotional videos that highlight key selling points, such as ease of integration, scalability, or security features, can be very persuasive. These videos can be used in various digital marketing channels, including social media, email campaigns, and landing pages, to attract and convert leads.

Customer testimonial videos are also impactful, providing social proof and real-world examples of how the software has benefited other companies. These testimonials can enhance credibility and trust, making them a powerful tool in a SaaS company’s marketing strategy.

Because Your Story Matters

When it comes to marketing a software company, video is a highly effective medium that can help you to stand out in a crowded market and effectively communicate your message to potential customers. According to recent statistics, including video content in your marketing strategy can significantly increase engagement and conversions.

In fact, video marketers achieve a 54% increase in brand awareness, 66% more qualified leads per year, and a 54% increase in audience engagement compared to non-video marketers. Furthermore, 81% of businesses have reported that video has helped them to increase sales, with 83% of marketers saying that video has provided them with a good return on investment.

Professional videos are incredibly valuable for SaaS (Software as a Service) companies, playing a key role in demonstrating software functionality, enhancing user engagement, and driving conversions. These videos can effectively showcase the interface, features, and benefits of the software, providing potential customers with a clear understanding of how the product can solve their specific problems or improve their operations.

Tutorial and demo videos are particularly important for SaaS products. They guide new users through the setup process and demonstrate how to use various features, which can significantly reduce the learning curve and support user adoption. This type of content is crucial for customer retention, as it helps users quickly see the value in the software, encouraging ongoing engagement.

For marketing purposes, promotional videos that highlight key selling points, such as ease of integration, scalability, or security features, can be very persuasive. These videos can be used in various digital marketing channels, including social media, email campaigns, and landing pages, to attract and convert leads.

Customer testimonial videos are also impactful, providing social proof and real-world examples of how the software has benefited other companies. These testimonials can enhance credibility and trust, making them a powerful tool in a SaaS company’s marketing strategy.

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SaaS Video Samples

Videos help to tell your story and captivate your audience!

Workwave

At WorkWave, our mission and vision right now are very clear. We believe we’ve already become the premier partner, delivering the products and services that our customers need to grow their business, service their customers and maximize the money. And we need to do that in order to help them reach what we say is their full potential. And that phrase of reaching their full potential is really important to us. Because our customer base is very diverse. We have a tremendous number of small businesses that run on workwave software, all the way up to some of the world’s largest global organizations. This video Highlights that vision.

Integrated Computer Services

Postcreatives transformed Integrated Computer Services (ICS) from a traditional IT solutions provider into a compelling digital brand through the power of storytelling and high-quality video production. Under the leadership of CEO Mike Cardella, ICS aimed to elevate its online presence, expand its reach, and increase brand awareness—but remained skeptical about the video’s impact. Postcreatives stepped in to craft visually engaging, results-driven content that not only showcased ICS’s expertise in IT and software solutions but also reinforced trust and credibility in the tech space. By turning complex technology and software solutions into digestible, engaging narratives, Postcreatives helped ICS connect with a broader audience and position itself as an industry leader. The result? A stronger digital presence, increased brand authority, and a clear demonstration of how video can be a game-changer for IT and software businesses.

Workwave + SPUD Partnership

Postcreatives masterfully crafted the story of WorkWave and Spud’s partnership, transforming a complex SaaS solution into a compelling narrative of efficiency, sustainability, and business growth. Through cinematic storytelling and strategic messaging, they highlighted Spud’s mission to revolutionize farm-to-table grocery delivery while showcasing how WorkWave’s technology seamlessly powers its logistics. From route optimization and warehouse capacity management to real-time customer notifications and reverse logistics, Postcreatives illustrated how WorkWave isn’t just a software provider but a true growth partner—one that has helped Spud scale by over 35%. The video captured not just the technical benefits, but the human impact—how technology can empower local farmers, enhance customer experiences, and create a more sustainable food system. By blending visual storytelling with real-world success, Postcreatives positioned WorkWave as the go-to SaaS solution for businesses looking to scale smarter, operate more efficiently, and drive lasting impact.

L.L. Bean

Knowing the best way to communicate their work and effectiveness was to hear it directly from the clients themselves, we flew out to Freeport, Maine to capture Beumer Groups’ work in action. We sat down with everyone from L.L. Bean from the executives to the engineers to see just how much the Beumer Group did for them every single day. We captured incredible footage of L.L. Bean’s systems and facilities at work, seeing the innovative logistics and processes that helped them fulfill orders worldwide. We spoke directly with people from L.L. Bean and the Beumer Group to tell the complete story of their successful partnership together.

WHY OUR CLIENTS LOVE OUR VIDEOS

At Postcreatives, our clients’ satisfaction speaks volumes. They appreciate our unwavering dedication to excellence in video production and storytelling, as highlighted on our reviews page. Our proven process ensures high-quality results from concept to completion, fostering trust and confidence in our services. Clients also value our creativity and innovation in storytelling, which bring their visions to life in compelling ways. These factors contribute to the strong relationships we’ve built and the positive feedback we receive.

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Please fill out this quick and easy form and we will provide you with an instant PDF download of the price of this package. You won’t need to speak to anyone.