Attorneys and law firms often struggle to stand out in a crowded market, with competition for clients becoming increasingly fierce. One way to differentiate oneself is through the use of professional videos to tell the story of the firm and its attorneys.
According to Forbes, video content is projected to account for 82% of all internet traffic by 2022, highlighting the importance of using video to engage with potential clients. Furthermore, a study by Insivia found that including video on a landing page can increase conversion rates by up to 80%. Professional videos are a vital asset for law firms and attorneys, enhancing their ability to communicate expertise, build trust, and explain complex legal concepts in an accessible manner. These videos provide a platform for lawyers to introduce themselves and their practice areas, allowing potential clients to connect faces to names and creating a more personal engagement right from the start.
For law firms, videos can effectively showcase their team’s expertise and success stories through client testimonials and case studies. This not only demonstrates the firm’s capabilities but also helps to humanize the legal process, making it less intimidating for clients who may be unfamiliar with the legal system.
Additionally, informational videos that explain legal procedures, rights, and laws help in demystifying the complexities of legal issues. These videos can cover topics ranging from how to navigate a divorce or the steps involved in filing a lawsuit, to understanding workers’ compensation or real estate transactions. By providing such valuable information, law firms can position themselves as thought leaders and go-to resources in their fields.
Externally, these professional videos enhance a firm’s digital marketing efforts. They are effective for SEO, can increase dwell time on a website, and are shareable content for social media platforms, increasing reach and engagement. Videos also offer an excellent medium for advertising, whether on television or online platforms, providing a compelling call to action for potential clients.
Attorneys and law firms often struggle to stand out in a crowded market, with competition for clients becoming increasingly fierce. One way to differentiate oneself is through the use of professional videos to tell the story of the firm and its attorneys. According to Forbes, video content is projected to account for 82% of all internet traffic by 2022, highlighting the importance of using video to engage with potential clients.
Furthermore, a study by Insivia found that including video on a landing page can increase conversion rates by up to 80%.
Professional videos are a vital asset for law firms and attorneys, enhancing their ability to communicate expertise, build trust, and explain complex legal concepts in an accessible manner. These videos provide a platform for lawyers to introduce themselves and their practice areas, allowing potential clients to connect faces to names and creating a more personal engagement right from the start.
For law firms, videos can effectively showcase their team’s expertise and success stories through client testimonials and case studies. This not only demonstrates the firm’s capabilities but also helps to humanize the legal process, making it less intimidating for clients who may be unfamiliar with the legal system.
Additionally, informational videos that explain legal procedures, rights, and laws help in demystifying the complexities of legal issues. These videos can cover topics ranging from how to navigate a divorce or the steps involved in filing a lawsuit, to understanding workers’ compensation or real estate transactions. By providing such valuable information, law firms can position themselves as thought leaders and go-to resources in their fields.
Externally, these professional videos enhance a firm’s digital marketing efforts. They are effective for SEO, can increase dwell time on a website, and are shareable content for social media platforms, increasing reach and engagement. Videos also offer an excellent medium for advertising, whether on television or online platforms, providing a compelling call to action for potential clients.
Garces Grabler + LeBrocq Overview
Postcreatives helped Garces, Grabler & LeBrocq shape a powerful narrative that captures the heart of their firm—relentless advocacy, personal dedication, and a deep commitment to their clients. Through cinematic storytelling and high-quality production, Postcreatives highlighted the firm’s hands-on approach to litigation, ensuring that every client feels supported and understood. The video conveys GGL’s core mission: to fight for their clients so they can focus on healing and their families. By transforming their message into a compelling visual experience, Postcreatives positioned GGL not just as a law firm, but as a team of trusted allies who stand by their clients every step of the way.
Easy Soft
Easysoft Legal Software is a cloud-based solution designed to streamline complex legal processes for real estate attorneys nationwide and family law practitioners in New Jersey and Massachusetts. Established in 1986, Easysoft has been a trusted resource for legal professionals for over three decades. The software automates intricate calculations, ensuring compliance with the latest regulations, and offers features such as Closing Disclosure (CD) forms, HUD forms, and ALTA statements for real estate transactions. For family law, it provides tools to manage financial affidavits and child support worksheets. Accessible from any device without the need for installation, Easysoft offers budget-friendly solutions with user-friendly interfaces, supported by U.S.-based technical assistance
William Garces
William J. Garces, Esq., is the founder and managing partner of Garces, Grabler & LeBrocq, a law firm dedicated to providing comprehensive legal services to clients across New Jersey and Philadelphia. Born in Camagüey, Cuba, Mr. Garces immigrated to the United States with his family at the age of three. His father, a licensed veterinarian in Cuba, initially worked as a custodian due to language barriers, eventually reclaiming his profession after mastering English. This experience instilled in Mr. Garces a deep empathy for immigrants and working-class individuals, motivating him to establish a law practice that offers quality representation to those who may face language and cultural challenges. He is committed to serving clients from all backgrounds, ensuring they receive compassionate and effective legal assistance.
Lawrence A. LeBrocq of GGL
Lawrence A. LeBrocq is the CEO and Managing Partner at Garces, Grabler & LeBrocq, P.C. (GGL), a law firm specializing in personal injury cases. He is a certified civil trial attorney by the Supreme Court of New Jersey and serves as a Superior Court Arbitrator and a Mediator for the Supreme Court of New Jersey. Throughout his career, Mr. LeBrocq has tried hundreds of personal injury cases, securing over $100 million in verdicts and settlements for more than 2,000 clients.
Workers’ Compensation Attorney William N. Grabler
William N. Grabler, Esq. is a partner at Garces, Grabler & LeBrocq. Bill has extensive trial experience in Workers’ Compensation cases, almost exclusively on behalf of injured workers. Bill has been focusing his practice on Workers’ Compensation law for the last 30 years. Mr. Grabler is certified by the New Jersey Supreme Court as a Workers’ Compensation Trial Attorney.
For the last three years Mr. Grabler has been selected as a Super Lawyer by his peers.
William Grabler graduated from Rutgers University and then Western New England College School of Law. Mr. Grabler is a member of the New Jersey Advisory Council on Safety & Health. He is actively involved in youth athletic programs in the Township of Edison, New Jersey.
At Postcreatives, our clients’ satisfaction speaks volumes. They appreciate our unwavering dedication to excellence in video production and storytelling, as highlighted on our reviews page. Our proven process ensures high-quality results from concept to completion, fostering trust and confidence in our services. Clients also value our creativity and innovation in storytelling, which bring their visions to life in compelling ways. These factors contribute to the strong relationships we’ve built and the positive feedback we receive.
Contact us today and a representative will walk you through all the steps to getting the best videos ever.