OVERVIEW OF THE UNEST EXPERIENCE
Home buying is a headache, but it doesn’t have to be. When launching their home buying course, Unest knew that they needed to showcase to the world all the benefits associated with taking their course. Coming to Postcreatives for an explainer video, we worked hard to do our due diligence when it came to understanding their product.
Postcreatives was able to tell the story of “Heather and Jeff” a couple looking to buy their first home. Feeling that an intimate and relatable style was the best approach to attract prospective students for Unest, Postcreatives tailored this story to reflect the average home buyer’s experience.
While showcasing this simple story of “Heather and Jeff,” Postcreatives intercut digitally created images to provide examples of the types of things you could learn through Unest. Unest is just one example of how Postcreatives can make an explainer video more intimate and cinematic.