Top 3 Reasons Why Your Business Website Needs a Video

Online competition is growing fierce by the minute…so what are you doing about it?

No matter how good the quality of your products and services is, if your business website is not visible in the top searches, isn’t engaging enough, and doesn’t deliver the ultimate user experience, then unfortunately your website will not be doing what it is supposed to—working for you!

To attract targeted web traffic and convert it into sales, you need to make sure that are doing everything to stay competitive in the virtual world. Better yet, you should be doing everything online customers want.

When it comes to taking the lead over the web, you can call dibs on video marketing. In the past couple of years, websites embedded with videos – whether they are promotional or explainer videos – have truly come across as a game-changer for online businesses. Video content is what customers want.

3 Reasons Why You Need a Video on Your Website

  1. Boosts Your Search Engine Visibility
    After Google’s Hummingbird algorithm update in 2013, now Google displays blended search engine results. It’s no longer only text-based; video thumbnails have become visible in the search results, increasing your search engine visibility and chances of being discovered by the audiences you want most. In addition to this, not many know that search engine page ranking is also affected by the length of time the visitors spend on a website. In other words, the longer the visit, the more chances your website will have to improve its online ranking. And studies show that people stay 2 minutes longer on sites featuring videos.
  2. Increase Site Engagement and Conversion Rate
    We hinted at this benefit above as well. Custom explainer or animated business videos with great music, creative storytelling, quality execution, and crisp voice over are factors that make the video absolutely engaging for viewers. By embedding such videos on your company website, you can not only deliver your business message strongly, but also persuade site visitors to convert into actual customers.
  3. It’s What Consumers Want the Content on Websites to Be Like
    Today, online customers don’t have much time to read lengthy text-based web pages to find out what the company offers. And this is why videos are working out for businesses. Videos allow visitors to consume more information faster. It’s more engaging than static text and more impactful.

Did you know:

  • Video ads can increase customer purchase intent by 97 percent and brand association by 139 percent
  • Videos equal high viewer retention
  • A third of all online activity is spent watching videos
  • Every day approximately 100 million internet users watch an online video
  • 50 percent of users watch business videos on YouTube every week
  • According to AYMT, an online market research firm, 90 percent of consumers access online video content

For more information, get in touch with us today.