HVAC Marketing Strategy

TEAM ELECTRIC

Your Home. Your Team.

"THE GUYS IN THE BIG ORANGE TRUCKS..."


When dealing with matters in your home, you need an HVAC company that will show up on time, do the job right, and then stand behind their work. Team Electric, Plumbing & Air earns that trust through their professional conduct, expert service, and respect for their clients’ homes.


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A company with such a solid reputation needs a solid and strategic HVAC marketing plan. We were thrilled to work with TEAM in developing their digital presence with banner ads and dynamic videos that sought to increase brand awareness and win over consumers’ trust.



The main portion of this project was the company overview video we produced that described the company’s services and differentiators. By focusing on their three prongs of service: quality, professionalism, and honest pricing, we were able to win viewers’ trust while showcasing the personality of the Team Electric brand.


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The next component featured several different banner ads, which put a face to the name with photographs we took of actual TEAM employees on the job. These clean, bold ads were used in a retargeting campaign to increase brand awareness and draw visitors back to the TEAM Electric site.


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“The best work is teamwork. Team Electric.”


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