“I walked into Relentless, and they not only changed my life, they gave me a life.”
When Matt Strout suddenly lost his eyesight as a young adult, he had a choice: to let it put him down, or to rise above and persevere. Six years later, his gym, Relentless Fitness, is one of the most successful supervised training centers in the area and continually inspires people to be relentless in their pursuit of fitness.
We were overflowing with gym marketing ideas when Relentless Fitness contacted us. We implemented a full brand makeover for Relentless, starting with a bold new logo for the company as well as their freshly launched Ignite9 program. Next on the list was a brand new website with an online presence to match the intensity of their gym. The site was built with custom photography and videography, including head shots for the Meet the Team page to add a personal touch to their personal training.
Next up on our list of gym marketing ideas was a testimonial video series that featured Relentless athletes describing their experience at the gym. It was centered around a central theme: what does it mean to you to be relentless? Each video tells a personalized success story and is complete with custom motion graphics that help to reinforce the new branding.
Exec. Producer: Thomas Ranieri
Director of Photography: Greg Papalcure
Editing & Colorist: Greg Papalcure
Camera: Canon C100 Mark II
Lenses: Sigma Art Series 18-35mm f1.8
Support: Sachtler Tripods & Helix Jr.