Asbury Park Roastery is a neighborhood staple that sells freshly roasted organic and fairtrade coffee. We were thrilled to work with the company that has deliciously caffeinated us through so many 9AM creative meetings.
Our goal with this video was to capture the freshness of the ingredients, highlight some of the quirky Asbury atmosphere, and showcase the care and focus that goes into creating an outrageously good cup of coffee.
Working with the Asbury Park Roastery, it was clear that our philosophy was nearly identical.
Keep it simple - make it good.
Exec. Producer: Thomas Ranieri
Director of Photography: Greg Papalcure
Editing & Colorist: Christopher York
Camera: Canon C100 Mark II
Lenses: Sigma Art Series 18-35mm f1.8
Support: Sachtler Tripods & Helix Jr.